Toyota Motor Sales (TMS), USA, Inc., along with its advertising agency Saatchi & Saatchi LA, announced Oct. 26 that The Prius Experience App is available for free from the App Store. The Prius Experience App has four modes to help educate and entertain iPhone™ users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.

This interesting App is a perfect complement to VehiclesTEST’s in-depth review of the new Prius, which features full track-test results and the Prius video road test.

“The Prius Experience App gives iPhone users a dynamic, in-depth experience of the third-generation Prius in the palm of their hands,” said Tim Morrison, corporate manager of marketing communications for TMS.

Notably, The Prius Experience App takes advantage of the iPhone’s built-in accelerometer to give users a 360-degree interior tour of the Prius. The app has four modes:

• Tour - Rotate your iPhone for a 360-degree interior view of the Prius, then explore the features that make the car so unique.

• Interact - Use your iPhone camera to interact with the Prius ads you see in your favorite magazines.

• Draw - Touch the innovative Multi-Touch user interface to draw directly into the environment of the Prius, then watch it react to your shapes and objects.

• Play - Think your way through 10 levels of a force-based game that utilizes the accelerometer.

The Prius Experience App is available for free from the App Store on iPhone or at www.itunes.com/appstore/.