Use Video on Social Media to Get a ‘Thumb Stop’

  • Doug Thompson

Scrolling through Facebook, InstaGram and Twitter has practically become an art form for most people. The time spent on individual posts and pages can literally be less than a second. 

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Improve Digital Retailing with Better Video

  • Doug Thompson

Honda and Toyota dealers are working hard on the best way to perfect the online car-buying process. New technology and tools promise to help dealers address the financing and purchasing processes, but what about the experience of the car buyer?

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Create Videos out of Dealership Blog Content

  • Doug Thompson

When your staff writes a Honda or Toyota blog for your dealership’s website, it’s a good idea to also create a video using that content. For example, if a blog addresses how easy it is to make a service appointment, or gives a tutorial on how the car-buying process works, it’s...

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Use Video to Energize Dealership Marketing Strategy

  • Doug Thompson

An online video marketing strategy for a dealership should mirror its physical strategy and assure that the right video content is getting in front of shoppers at the right time of the buying cycle. 

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