Scrolling through Facebook, InstaGram and Twitter has practically become an art form for most people. The time spent on individual posts and pages can literally be less than a second.
24
Nov
2021
17
Nov
2021
Improve Digital Retailing with Better Video
- Doug Thompson
Honda and Toyota dealers are working hard on the best way to perfect the online car-buying process. New technology and tools promise to help dealers address the financing and purchasing processes, but what about the experience of the car buyer?
11
Nov
2021
Create Videos out of Dealership Blog Content
- Doug Thompson
When your staff writes a Honda or Toyota blog for your dealership’s website, it’s a good idea to also create a video using that content. For example, if a blog addresses how easy it is to make a service appointment, or gives a tutorial on how the car-buying process works, it’s...
04
Nov
2021
Use Video to Energize Dealership Marketing Strategy
- Doug Thompson
An online video marketing strategy for a dealership should mirror its physical strategy and assure that the right video content is getting in front of shoppers at the right time of the buying cycle.