Should videos be scripted or should they be recorded on-the-fly? A major aspect of video making is to get personal. Everyone wants to be professional but you also want them to be genuine. The video should be engaging so that the viewer can connect to the content in the video....
25
May
2022
18
May
2022
Video highlights new car features for customers
- Doug Thompson
How do people learn? It’s documented that people retain 20% of what they hear and 30% of what they see. But when you combined hearing and seeing, the comprehensive level jumps up to an amazing 70%. So when a customer visits your dealership website, or opens up an email that has a...
11
May
2022
How to use Call to Action in your videos
- Doug Thompson
Dealers always want to know why great video content sometimes seems to go unnoticed. Often, it’s because the videos are missing one key fundamental element of marketing: a Call-to-Action (CTA). As with all your other marketing mediums, you can give a consumer information, but...
05
May
2022
Convey emotion and build connections with video
- Doug Thompson
Have you ever misinterpreted the meaning of an email because of the way it was written? Or perhaps a text comes off as rude or mean, just because its short. Oftentimes that’s not the intent of the message, but the recipient takes it that way.
