Automotive digital marketers know that customers use video as a vital component in their car-buying toolbox. When a customer first visits the dealership, third-party video reviews like VehiclesTEST are among the most popular types of videos.
At Digital Dealer in Las Vegas in early October 2022, a popular session was on TikTok. Ryan Copacia, the team lead for auto and travel on TikTok, showed dealers how TikTok users discover new and used vehicles for sale.
Customers shopping for a new Honda or Toyota model can’t help but visit your website—this is about the only way they know if a model is in stock. Yet it still holds true that the more time they spend on a page, the more likely they are to buy.
Adding video to your dealership’s marketing strategy is proven to boost online visitors as well as consumer walk-ins to your showroom. According to Google, 60% of auto shoppers reported visiting a dealership after watching a video of a car they were considering.