Personalized video gets customer's attention

  • Doug Thompson

Everyone wants to feel like they are special. And the perfect way to do that online is to record and send a personalized video message. It’s an effective way to catch the attention of your viewer and get them engaged.

Personalized videos can increase email conversions, improve landing page sign-ups, boost customer satisfaction, and much more.

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A personalized video is one that has been made specifically with the viewer in mind. To schedule a meeting, deliver a brief demo, clarify a contract, offer customer service, or even for team communication and collaboration, customized videos can be made and emailed to specific recipients.

And by "personalized," we don't just mean including a person's name in the video's title. It entails communicating with a particular person one-on-one in a way that is personalized particularly for them. The experience may be made more personalized by employing strategies like an attention-grabbing video thumbnail with their name written on a whiteboard, including a prop that will attract their eye, or even making a screenshot video that hovers over their LinkedIn profile or business website.

VehiclesTEST’s Honda and Toyota video reviews can give your prospect a full review of the vehicle they are interested in, and you can even reference VehiclesTEST is your personalized video. 

That gives you a great tool to include in your personalized video: A virtual test drives that answer most of the buyer’s basic questions. Check out any Honda or Toyota video road test via the links below on two leading dealer websites.

Watch VehiclesTEST Honda videos on Ray Laks Honda

Watch VehiclesTEST Toyota videos on Advantage Toyota of Valley Stream

Take that same video and embed it directly onto your social media and blog sites. Someone on these platforms is considering your product, so it’s time to show a demo and encourage a conversion.

For more information on using video at your dealership, please reach out to Doug Thompson at (954-629-2242) or visit his calendar to set up a demo with him.