Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...
27
Apr
2022
20
Apr
2022
Dispelling 3 video misconceptions for car dealers
- Doug Thompson
- Toyota dealers, Honda dealers, Honda videos, Toyota videos
Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.
05
Jan
2022
Get ready, get set, start your dealership video
- Doug Thompson
- How car salesmen can use video, Toyota dealers, Honda dealers
Writer’s block holds people back from starting a letter or short story. They worry they aren’t good enough, or ready, or don’t have the skills. Those same fears hold a lot of dealership personnel from working on videos.