Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.
Building loyalty with entertaining TikTok videos
Audi Milwaukee has gained a massive following on the popular social media platform TikTok by showcasing unconventional videos. In a recent video story by Automotive News TV, AJ Harb, the store's general manager, believes the strategy will turn younger viewers into future customers.
Top tips for using video in email marketing
Video email marketing connects salespeople with leads and customers. Benefits of video email marketing include better open rates, click-through rates and conversions. Videos help in building customers' trust and they deliver an emotional impact. Marketers have a huge opportunity...
How to use video to acquire pre-owned inventory
Acquiring pre-owned inventory is a challenge for many dealerships right now. Trade-ins only happen if you have a vehicle the customer wants. Equity mining in the service lane does yield results, but you are limited to current service customers.
Video helps explain car’s features and benefits
Video makes content much more engaging, and is a powerful tool to explain complex topics. Video is useful in nearly any situation, and it is particularly helpful in the car buying process. It helps to take a customer centric approach when presenting a video.
Making personal connections with video
Online car retailers like Carvana and Vroom gained significant traction in the last couple of years. Fueled by the pandemic, many consumers purchased their vehicles from these online retailers. Does that mean your dealership has to change its business model to compete? In this...
A simple video strategy: Post video on your site
Google reports there has been a 27% year-over-year growth in automotive watch time on YouTube from June to September 2021, according to YouTube internal data. Vehicle shoppers are using online videos, such as digital test drives, to fill the void of closed or limited dealership...
Add subtitles to your videos for better engagement
Video is one of the most powerful marketing tools you can leverage to engage customers. Video is cost effective to build awareness with shoppers and help them during the vehicle buying process. More businesses are using video to help customers in ways that contribute real value....
Inventory shortage? Use video to counter misconceptions
As an automobile dealer, have you ever wondered if you are inline with what customers are thinking? Tim James, COO of Flick Fusion, wrote in an article for Digital Dealer how Incentive Videos are beneficial for attracting the consumers.
Get ready, get set, start your dealership video
Writer’s block holds people back from starting a letter or short story. They worry they aren’t good enough, or ready, or don’t have the skills. Those same fears hold a lot of dealership personnel from working on videos.