Call-to-Action Elements Crucial in Video Marketing

One of the most critical parts of your dealership’s video marketing strategy is the call to action. Unfortunately, the call to action is often overlooked when an internet manager, general manager, or marketing director for the dealership is creating video content, according to...

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H.E.R. Remix to Headline All-New Honda Civic Hatchback Reveal June 23

Aided by the powerful voice of singer H.E.R., the all-new 2022 Honda Civic Hatchback will make its global debut on Wednesday, June 23, at 9 p.m. eastern time. Visit the Honda Stage on YouTube to watch the performance, which is a remix of the April 29 show that accompanied the...

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5 Types of Video for Lead Follow-Up

Car salespeople know bad leads are frustrating. Taking time to follow up with every customer is important, but it is disheartening when they don’t respond and you feel as if you’ve wasted your time.

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