Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...
Dispelling 3 video misconceptions for car dealers
Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.
Get ready, get set, start your dealership video
Writer’s block holds people back from starting a letter or short story. They worry they aren’t good enough, or ready, or don’t have the skills. Those same fears hold a lot of dealership personnel from working on videos.