Call-to-Action Elements Crucial in Video Marketing

One of the most critical parts of your dealership’s video marketing strategy is the call to action. Unfortunately, the call to action is often overlooked when an internet manager, general manager, or marketing director for the dealership is creating video content, according to...

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H.E.R. Remix to Headline All-New Honda Civic Hatchback Reveal June 23

Aided by the powerful voice of singer H.E.R., the all-new 2022 Honda Civic Hatchback will make its global debut on Wednesday, June 23, at 9 p.m. eastern time. Visit the Honda Stage on YouTube to watch the performance, which is a remix of the April 29 show that accompanied the...

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5 Types of Video for Lead Follow-Up

Car salespeople know bad leads are frustrating. Taking time to follow up with every customer is important, but it is disheartening when they don’t respond and you feel as if you’ve wasted your time.

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Toyota premiers Corolla Cross with available AWD

  • Will Sharpe

Toyota’s new product showcase revealed exciting news: The Corolla name will make its way onto an all-new compact crossover. Simply called the Corolla Cross, it is based on the Corolla sedan but with the increased capabilities of a crossover SUV. Look for the 2022 Toyota Corolla...

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Springhill Toyota dealership a real lifesaver

  • Will Sharpe

It was a situation nobody expected in October of 2020: Outside his office, Springhill Toyota General Manager Mike Ricardy could hear a service advisor screaming for help. As he ran from his office to see what was wrong, he spotted a customer waiting in the Service Department...

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