How to use follow-up video after a Honda or Toyota dealership visit

  • Doug Thompson

Often a customer won’t make a decision during or after a Honda or Toyota dealership visit. This is the time to leverage video to refresh the customer’s interest to purchase a new model—and to place emphasis on the emotion of their future vehicle and away from concerns such as the...

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How a Toyota salesperson used video to sell more vehicles

  • Doug Thompson

Richard, a skilled salesperson at a Toyota dealership, recognized the importance of providing customers with detailed information about new Toyota models to drive sales. To enhance his communication with potential buyers, Richard incorporated VehiclesTEST Virtual Test Drive videos...

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Debunking dealership video myths

  • Doug Thompson

The use of video marketing has taken over in the auto industry for Honda and Toyota dealers, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.

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TikTok videos help customers learn about new Honda and Toyota models

  • Doug Thompson

TikTok, a wildly popular social media platform known for its short-form videos, has rapidly gained momentum in recent years and has become a valuable tool for businesses to reach and engage with younger audiences. For Honda and Toyota dealerships, TikTok videos offer a unique...

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