How to use follow-up video after a Honda or Toyota dealership visit

  • Doug Thompson

Often a customer won’t make a decision during or after a Honda or Toyota dealership visit. This is the time to leverage video to refresh the customer’s interest to purchase a new model—and to place emphasis on the emotion of their future vehicle and away from concerns such as the cost.

It's possible that the client is weighing offers from other dealerships. This is yet another excellent chance to produce an engaging video that will help the buyer remember your offer. By providing a distinctive video that piques their curiosity in continuing to consider their options, you increase the likelihood that they will remember (and act upon) your offer.

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The most prosperous Honda and Toyota dealerships of today use every touchpoint at their disposal to attract, retain, and ultimately close customers. You can shoot a quick 20-second video with your phone and simply text the personalized video to your prospect. This will go a long way to closing the sale. 

Because even with the benefits of online channels, consumers still favor in-person interactions, particularly when making large purchases like cars. That is the power of video: it enables companies to provide the same in-person experience that clients have grown accustomed to at a dealership or showroom.

With VehiclesTEST Virtual Test Drive videos, you can easily follow up on a customer visit with a Honda or Toyota Virtual Test Drive of the model or models they are interested in. The videos showcase the interior, exterior, and driving experience, allowing the customer to get a realistic feel of what it would be like to own and drive a particular Honda or Toyota model.

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.