Honda and Toyota dealers seeking to convert online car shoppers into test drive appointments must blend digital engagement with personalized incentives and a seamless customer journey. Today’s car buyers start their research online—exploring models, features, and prices—so dealers must ensure their website delivers a frictionless, informative experience.
High-quality images, immersive 360-degree virtual tours, and clear, concise specs help shoppers imagine themselves behind the wheel. Prominently featuring “Book a Test Drive” buttons on inventory and landing pages streamlines the appointment process.
Dealers can boost conversions by deploying live chat or chatbot assistants that offer instant answers, make recommendations, and initiate test drive scheduling without requiring the shopper to pick up the phone. And when a customer clicks on a video in the email, they should be taken to a landing page in your website featuring more videos and several key marketing messages. Here is an example on Longo Toyota: https://www.longotoyota.com/virtual-test-drives
Personalization further increases engagement: for example, sending tailored email or SMS invitations to previous website visitors, highlighting the key benefits or technology upgrades of the newest Honda or Toyota models. Providing a fast, easy online booking portal (integrated directly into the website or through social media channels) reduces barriers to setting an appointment.
Incentives help overcome buyer hesitation. Dealers often find success offering limited-time perks—such as gas cards, car wash vouchers, or a chance to win a prize—just for completing a test drive. Finally, rapid dealer follow-up—thanking online leads and confirming their appointments—turns digital interest into showrooms visits. By making the transition from virtual to in-person simple, Honda and Toyota dealers increase the likelihood of shoppers making the leap to a real-world test drive.
If you would like to add our third-party Honda and Toyota Virtual Test Drives to your website, texts and emails, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.