Pre-owned inventory sales supercharged with video

  • Doug Thompson

Finding pre-owned inventory and buying it can be difficult in today’s environment. Often trade-ins take place only when a car buyer sees a vehicle you have in stock and wants it now.

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How video aids new-vehicle buyers in their research

  • Doug Thompson

Video content plays a crucial role in helping Honda and Toyota customers research new Honda and Toyota models. Here are several ways in which videos assist customers in their research:

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Video helps counter range anxiety in Toyota bZ4X

  • Doug Thompson

A common concern that customers have when considering buying an electric vehicle like a Toyota bZ4X is range anxiety. Range anxiety is the fear of running out of battery power before reaching the destination or a charging station. This fear can prevent customers from choosing an...

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Video helps consumers understand their next purchase

  • Doug Thompson

As a car shopper, it can be overwhelming to search for the perfect vehicle to suit your needs. With so many makes and models available in the market, it can be challenging to narrow down your options and find the car that is perfect for you.

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Video reviews help hybrid drivers like Lily with their new purchase

  • Doug Thompson

Once upon a time, in a bustling city, there lived a young woman named Lily. Lily was passionate about environmental conservation and was always looking for ways to reduce her carbon footprint. One day, as she was researching eco-friendly options for transportation, she stumbled...

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Video car reviews more popular for Honda, Toyota dealers

  • Doug Thompson

Video car reviews have become increasingly popular with consumers over the past few years. With the rise of social media and video cameras on smartphones, it’s easier than ever to find video reviews of almost any Honda or Toyota new vehicle on the market. 

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Use Video Landing Page to Help Customers

  • Doug Thompson

An online video marketing strategy for a dealership should mirror its physical strategy and assure that the right video content is getting in front of shoppers at the right time of the buying cycle. 

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Fresh video content made simple with new model launches

  • Doug Thompson

Honda and Toyota dealership marketing and internet managers are always scrambling for new video content ideas. Creating fresh videos with lots of interesting angles to make the assets go “viral” is a full-time job.

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Dealership videos are crucial for engagement

  • Doug Thompson

Having your Honda and Toyota customers spend time on your website is extremely important for conversions. Knowing this, your dealership must energize your leading salesperson: your website.

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Use video to ‘stop the scroll’ on dealership social media

  • Doug Thompson

Scrolling through Facebook, InstaGram and Twitter is an art form for most people. It is amazing how fast we take in, and the move past, images and content. The time spent on individual posts and pages can literally be less than a second. 

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