Add subtitles to your videos for better engagement

  • Prasanthi Pittala

Video is one of the most powerful marketing tools you can leverage to engage customers. Video is cost effective to build awareness with shoppers and help them during the vehicle buying process. More businesses are using video to help customers in ways that contribute real...

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Inventory shortage? Use video to counter misconceptions

  • Prasanthi Pittala

As an automobile dealer, have you ever wondered if you are inline with what customers are thinking? Tim James, COO of Flick Fusion, wrote in an article for Digital Dealer how Incentive Videos are beneficial for attracting the consumers.

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Get ready, get set, start your dealership video

  • Doug Thompson

Writer’s block holds people back from starting a letter or short story. They worry they aren’t good enough, or ready, or don’t have the skills. Those same fears hold a lot of dealership personnel from working on videos.

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Four dealership tips for successful video marketing

  • Doug Thompson

As vehicle sales and service become more complex and impersonal, customers still want to see and hear people in a real-life context. The need to create engaging videos for your dealership has never been greater. 

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Video can highlight your dealership’s exceptional staff

  • Prasanthi Pittala

Because video is the best medium to reach car buyers shopping online, let your exceptional sales staff be the front face of your dealership. Videos easily communicate your dealership's message, show off your staff and provide customers a look inside your operation. 

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Toyota’s plan for carbon neutrality is through battery electric vehicles

  • Doug Thompson

At a media briefing in Japan in mid December 2021, Akio Toyoda, global president of Toyota Motor Corporation, shared his vision for the future of mobility.

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Automated inventory videos bring vehicles to life.

  • Doug Thompson

Creating videos on new and used vehicles takes time and effort at the dealership, detracting salespeople from selling cars. 

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Car Shoppers Go-To Resources Are Video Reviews

  • Doug Thompson

People in the market for a new car will almost certainly conduct their own internet-based research before ever coming to the showroom. Nowadays car buyers are relying on video to help them in the decision process. 

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Use Video on Social Media to Get a ‘Thumb Stop’

  • Doug Thompson

Scrolling through Facebook, InstaGram and Twitter has practically become an art form for most people. The time spent on individual posts and pages can literally be less than a second. 

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Improve Digital Retailing with Better Video

  • Doug Thompson

Honda and Toyota dealers are working hard on the best way to perfect the online car-buying process. New technology and tools promise to help dealers address the financing and purchasing processes, but what about the experience of the car buyer?

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