Video for Car Dealerships

Video and car buying are closely linked in 2023. Everyone’s first move is to search online when car shopping. That opens up access to many other dealerships in your area, and the key is to stand out from the crowd. 

When someone is in the market for a new car, one of the first things they will likely do is research online. Increasingly, shoppers are relying on video to help find out what a vehicle offers and how it looks on the road.

Scrolling through TikTok, Facebook, InstaGram and Twitter is what you see a lot of people doing on their mobile phones. The time spent on individual posts and pages can literally be less than a second, so it’s crucial to offer great content.

Even though there are very positive signs on the inventory front, new vehicle supply is still at low levels. However, car shoppers want to buy. But with the inventory crunch, most buyers know finding their ideal make and model at the exact price they want might be a long shot.

Everyone is tied to their phones: look into your showroom and you can see customers and salespeople gazing at their devices. Statistics show adults spend roughly two hours and 41 minutes on their mobile device per day.

When car buyers are shopping they want their information fast—and usually by mouse click. While a national Honda or Toyota car commercial might pique a car shopper’s interest, when it comes to research it’s the information that is “on-demand” that sways them.

A crucial element in your dealership’s video marketing strategy is the call to action. Unfortunately, the call to action is often overlooked when an internet manager, general manager, or marketing director for the dealership is creating video content.

With tough competition, and a variety of marketing options, staying at the front of the pack isn’t easy for Honda and Toyota dealers. While there are many marketing strategies you may be considering, there is one you’re probably under-utilizing – video.

One important goal for Honda and Toyota dealers is to ensure visitors spend more time on their sites and increase conversions. More time on site will also increase the dealership’s ranking in search results, which will again drive more traffic to the site. 

Experts say video will make up 80% of video traffic in 2022. Video is an efficient way to get information, and this is true for customers who are interested in making a relatively large purchase, including a vehicle. Video auto tours are effective, and studies show viewers retain...