5 Video Trends for 2024

  • Doug Thompson

As we look ahead to 2024, there are exciting trends and technologies designed to help Honda and Toyota dealerships better market their vehicles to prospects and connect with their intended audience.

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Use video to cold call Honda, Toyota customers

  • Doug Thompson

To be successful at sales prospecting for Honda and Toyota buyers, you need to be able to reach out and connect with customers. Confidence is great as a salesperson, but you must get your foot in the door with a cold call or email that has captured the prospect’s attention.

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Market your Honda, Toyota service with video

  • Doug Thompson

Car dealership service departments still get a bad rap. Trust has always been a major issue for vehicle owners, who often cite fear of being overcharged and being sold unnecessary repairs as reasons why they don’t get repair work done at dealerships. This is from a blog by Evan...

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5 top video marketing tips for Honda and Toyota dealers

  • Doug Thompson

A top-notch digital video marketing plan for a Honda or Toyota dealership must be well thought-out and properly integrated to be effective. It’s crucial to understand the best practices for dealers that are engaging with video content.

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How to use follow-up video after a Honda or Toyota dealership visit

  • Doug Thompson

Often a customer won’t make a decision during or after a Honda or Toyota dealership visit. This is the time to leverage video to refresh the customer’s interest to purchase a new model—and to place emphasis on the emotion of their future vehicle and away from concerns such as the...

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How a Toyota salesperson used video to sell more vehicles

  • Doug Thompson

Richard, a skilled salesperson at a Toyota dealership, recognized the importance of providing customers with detailed information about new Toyota models to drive sales. To enhance his communication with potential buyers, Richard incorporated VehiclesTEST Virtual Test Drive videos...

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Debunking dealership video myths

  • Doug Thompson

The use of video marketing has taken over in the auto industry for Honda and Toyota dealers, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.

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TikTok videos help customers learn about new Honda and Toyota models

  • Doug Thompson

TikTok, a wildly popular social media platform known for its short-form videos, has rapidly gained momentum in recent years and has become a valuable tool for businesses to reach and engage with younger audiences. For Honda and Toyota dealerships, TikTok videos offer a unique...

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Parents can learn all about new Honda and Toyota SUVs in videos

  • Doug Thompson

As the automotive industry continues to evolve, more and more people are turning to Honda and Toyota dealership websites to research and purchase their new vehicles. For parents with busy schedules, this digital shift has become a game-changer. Video reviews on new Honda and...

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How customers benefit from Honda and Toyota video road tests

  • Doug Thompson

Video road test reviews are an invaluable tool for Honda and Toyota customers who are in the process of researching new vehicles. Videos from VehiclesTEST.com provide potential buyers with a virtual test drive experience, allowing them to gather detailed information about the...

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