Get Customers’ Attention with Quality Video

  • Doug Thompson

Honda and Toyota dealership websites are more important than ever before. As more car buyers shop online it is crucial that general managers and internet directors provide quality information for their customers.

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Show, Don’t Tell with Walkaround Videos

  • Will Sharpe

How are your lead response rates? If prospects aren’t responding to calls or emails, try showing, not telling. 

When a lead comes into your CRM or your sales manager hands you a lead, what do you do? Most salespeople grab their phone and call the lead immediately. While a...

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Video a Powerful Tool for Car Dealers

  • Doug Thompson

Customers are clamoring for new vehicles, often taking possession of their purchases right off the car carrier at the dealership. The vehicle is pre-sold, paperwork complete, finished, done deal. And because dealerships don’t have much new inventory, there’s not much to show...

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Dealership Video: Do-it-yourself or Outsource?

  • Doug Thompson

Creating your own Honda or Toyota video content at the dealership can be both frustrating and time consuming. Unless you have a dedicated staff member solely committed to shooting and editing video, the chances are your store’s video program will not perform up to expectations.

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Use Video to Sell 'Invisible' Cars, a Result of Low Inventory

  • Prasanthi Pittala

Though the used car market is significantly larger than the new car market, they operate in tandem. A global shortage of computer chips has disrupted the new car market. This affected the used car market as you don't have people trading in their cars for new ones or ending their...

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Live Video the New Way to Sell More Cars and Service

  • Prasanthi Pittala

In car sales, it is important to spend a lot of time training yourself to help develop interpersonal skills. The salesperson may not be as good with their emails, chats or texts but put them face to face and they will excel every time. 

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Dealers Can Reveal New Car Features with Video

As a dealership, you encounter a lot of customers every day that don't know what exactly they want. The online leads do not provide much information other than what vehicle the customer is interested in. 

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Video Content More Powerful Than All Others

  • Doug Thompson

Video is one of the most powerful marketing tools you can leverage to engage customers. It is a cost effective way to build awareness among shoppers. According to a recent study published by Wistia, consumers watched more than 23,000 years of video in 2020 alone.

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Using Video to Overcome Negativity

  • Prasanthi Pittala

Have you watched the commercials by retail disruptors on television lately? They reinforce all the negative stereotypes of the car-buying experience at dealerships. Dealers take pride in providing a positive customer experience and these attacks are frustrating to say the least.

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Video Plays Big Role in Honda Civic Hatchback Debut

  • Will Sharpe

 

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