Toyoda Family Dreams of Flying Cars for Toyota Brand

  • Doug Thompson

Japan’s Woven City, the digitally-driven town of tomorrow that Toyota Motor Corp. is building on the foothills of Mount Fuji, could be a future air hub for the country’s flying cars, according to a story in Automotive News.

Adding video reviews of flying cars to VehiclesTEST's...

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Formulate an Effective Video Marketing Strategy

  • Doug Thompson

Many consumers have a built-in fear of communicating with car salesmen. In some cases, there are dealers that run negative-type ads that make automotive dealerships (and sales professionals) look like high-pressure evil people. Crazy isn’t it?

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Dealers Using Video to Upsell Service Customers

  • Doug Thompson

With supply chain issues continuing to cause inventory shortages, dealers are focusing on boosting profits in the service department. One area with profit potential is getting more customers to agree to service recommendations. But upselling is always a challenge.

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Tap into Customer Reasoning with 3rd-Party Video

  • Doug Thompson

Building trust with customers on a Honda or Toyota dealership website is not easy, and that’s where VehiclesTEST’s third-party video model reviews come in. When a customer is trying to decide on the purchase of a $20,000–or $40,000 and up–vehicle, they are looking for ways to...

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Video Showcases Vehicles in 'Virtual Inventory'

  • Doug Thompson

In today’s world of shortages with chips and parts, every new vehicle is gold. Honda dealers and Toyota dealers are selling new vehicles from their virtual inventory before they even arrive at the dealership. 

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Get Customers’ Attention with Quality Video

  • Doug Thompson

Honda and Toyota dealership websites are more important than ever before. As more car buyers shop online it is crucial that general managers and internet directors provide quality information for their customers.

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Show, Don’t Tell with Walkaround Videos

  • Will Sharpe

How are your lead response rates? If prospects aren’t responding to calls or emails, try showing, not telling. 

When a lead comes into your CRM or your sales manager hands you a lead, what do you do? Most salespeople grab their phone and call the lead immediately. While a...

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Video a Powerful Tool for Car Dealers

  • Doug Thompson

Customers are clamoring for new vehicles, often taking possession of their purchases right off the car carrier at the dealership. The vehicle is pre-sold, paperwork complete, finished, done deal. And because dealerships don’t have much new inventory, there’s not much to show...

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Dealership Video: Do-it-yourself or Outsource?

  • Doug Thompson

Creating your own Honda or Toyota video content at the dealership can be both frustrating and time consuming. Unless you have a dedicated staff member solely committed to shooting and editing video, the chances are your store’s video program will not perform up to expectations.

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Use Video to Sell 'Invisible' Cars, a Result of Low Inventory

  • Prasanthi Pittala

Though the used car market is significantly larger than the new car market, they operate in tandem. A global shortage of computer chips has disrupted the new car market. This affected the used car market as you don't have people trading in their cars for new ones or ending their...

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