Social-media selling finds car buyers

Social-media outreach is an up-and-coming, efficient method of prospecting and selling new Honda and Toyota models. It’s a creative way to create and enhance your personal brand, be recognized by people in your area using social platforms and produce content to drive sales.

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Better Video Enhances Digital Sales Process

As the car-buying process continues to shift more online, Honda and Toyota dealers are working hard on the best way to perfect the process.

While the new technology and tools rolled about by Honda and Toyota corporate will help dealers address the financing and purchasing...

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Use promo videos to tout new models

Most car buyers would rather watch a video to learn about a new model than read about. Because people love to watch, it means promo videos can be the staple of top-of-funnel marketing campaigns.

A well-written promo video about a new Honda or Toyota model can be effective with...

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Personalized video gets customer's attention

  • Doug Thompson

Everyone wants to feel like they are special. And the perfect way to do that online is to record and send a personalized video message. It’s an effective way to catch the attention of your viewer and get them engaged.

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Make sure video content is easy to find

  • Doug Thompson

Don’t waste time creating or subscribing to high-quality Honda or Toyota brand videos, only to have very few potential customers view the content. In addition to being disappointing, not enough viewer engagement means fewer conversions.

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How to convince your sales team to use video

  • Prasanthi Pittala

Some automotive salespeople understand the value of video messaging and are already using it. But others may see it as an interruption because in car salespeople are creatures of habit. They see anything that challenges the process that's already working as an unwelcome...

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Why video is important in emails

  • Doug Thompson

Despite competition from text and chat apps like Slack for reaching car buyers from your Honda or Toyota dealership, email is still a primary means of communication. Even millennials spend more than six hours a day reviewing their email inboxes. 

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Key video and digital marketing trends 2022

  • Doug Thompson

Video marketing is one of the top ways to engage customers, ranging from explainer videos of the new Honda and Toyota models to video walkarounds of vehicles, to live interactions, and more.

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Video increases time on dealer websites

  • Doug Thompson

Did you know that your New Inventory pages will rank higher in search engines based upon the number of visitors that interact with it? Your website's chances of ranking on Google's first page will increase by having people stay on your site and engage with the content.

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Tips for better sales video production

  • Doug Thompson

Don’t like being on video? Does the prospect of being filmed terrify you? Here are a few simple tricks to make you more comfortable on video so you can sell more cars.

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