How to use Call to Action in your videos

  • Doug Thompson

Dealers always want to know why great video content sometimes seems to go unnoticed. Often, it’s because the videos are missing one key fundamental element of marketing: a Call-to-Action (CTA). As with all your other marketing mediums, you can give a consumer information, but...

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Convey emotion and build connections with video

  • Doug Thompson

Have you ever misinterpreted the meaning of an email because of the way it was written? Or perhaps a text comes off as rude or mean, just because its short. Oftentimes that’s not the intent of the message, but the recipient takes it that way.

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Enhance research content with video

Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...

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Dispelling 3 video misconceptions for car dealers

Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.

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Don't over-talk about yourself-use video instead

Before trying out a new restaurant or buying a product online, you look to see what other people have to say. Car dealerships are no different. The power of word-of-mouth is incredible. Customer testimonials are the perfect way to promote your brand and gain new customers.

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Videos on VDPs increases conversions

Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.

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Building loyalty with entertaining TikTok videos

Audi Milwaukee has gained a massive following on the popular social media platform TikTok by showcasing unconventional videos. In a recent video story by Automotive News TV, AJ Harb, the store's general manager, believes the strategy will turn younger viewers into future customers.

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Top tips for using video in email marketing

Video email marketing connects salespeople with leads and customers. Benefits of video email marketing include better open rates, click-through rates and conversions. Videos help in building customers' trust and they deliver an emotional impact.  Marketers have a huge opportunity...

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Video energizes your conversion tools while helping customers.

With limited vehicles in new inventory at many dealerships, the need to visit the actual store location has diminished over the past two years. While some customers may visit the store to look at a used car that caught their eye, and then take a look at a new one, the vast...

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How to use video to acquire pre-owned inventory

Acquiring pre-owned inventory is a challenge for many dealerships right now. Trade-ins only happen if you have a vehicle the customer wants. Equity mining in the service lane does yield results, but you are limited to current service customers.

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