Video for Car Dealerships

Video is one of the most powerful marketing tools you can leverage to engage customers. Video is cost effective to build awareness with shoppers and help them during the vehicle buying process. More businesses are using video to help customers in ways that contribute real...

As an automobile dealer, have you ever wondered if you are inline with what customers are thinking? Tim James, COO of Flick Fusion, wrote in an article for Digital Dealer how Incentive Videos are beneficial for attracting the consumers.

Writer’s block holds people back from starting a letter or short story. They worry they aren’t good enough, or ready, or don’t have the skills. Those same fears hold a lot of dealership personnel from working on videos.

As vehicle sales and service become more complex and impersonal, customers still want to see and hear people in a real-life context. The need to create engaging videos for your dealership has never been greater. 

Because video is the best medium to reach car buyers shopping online, let your exceptional sales staff be the front face of your dealership. Videos easily communicate your dealership's message, show off your staff and provide customers a look inside your operation. 

At a media briefing in Japan in mid December 2021, Akio Toyoda, global president of Toyota Motor Corporation, shared his vision for the future of mobility.

Creating videos on new and used vehicles takes time and effort at the dealership, detracting salespeople from selling cars. 

People in the market for a new car will almost certainly conduct their own internet-based research before ever coming to the showroom. Nowadays car buyers are relying on video to help them in the decision process. 

Scrolling through Facebook, InstaGram and Twitter has practically become an art form for most people. The time spent on individual posts and pages can literally be less than a second. 

Honda and Toyota dealers are working hard on the best way to perfect the online car-buying process. New technology and tools promise to help dealers address the financing and purchasing processes, but what about the experience of the car buyer?