Dealers Using Video to Upsell Service Customers

  • Doug Thompson

With supply chain issues continuing to cause inventory shortages, dealers are focusing on boosting profits in the service department. One area with profit potential is getting more customers to agree to service recommendations. But upselling is always a challenge.

Most service customers turn down service recommendations for one of four reasons.

  1. Perception that service departments charge too much.
  2. Fear that dealership is trying to sell unnecessary repairs
  3. Customer doesn’t understand why the service is needed
  4. Feels pressure to make a decision on the spot

Using video in your service department is a great way to overcome these objections. All the service advisor needs is a smartphone to show the worn part. Watch this video as Lehel Reeves of Flick Fusion explains excellent ways to communicate better with your service customers.

For more information on using video at your dealership, please reach out to Doug Thompson at (954-629-2242), or set up a demo with him.