Social-media selling finds car buyers

Social-media outreach is an up-and-coming, efficient method of prospecting and selling new Honda and Toyota models. It’s a creative way to create and enhance your personal brand, be recognized by people in your area using social platforms and produce content to drive sales.

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Better Video Enhances Digital Sales Process

As the car-buying process continues to shift more online, Honda and Toyota dealers are working hard on the best way to perfect the process.

While the new technology and tools rolled about by Honda and Toyota corporate will help dealers address the financing and purchasing...

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Use promo videos to tout new models

Most car buyers would rather watch a video to learn about a new model than read about. Because people love to watch, it means promo videos can be the staple of top-of-funnel marketing campaigns.

A well-written promo video about a new Honda or Toyota model can be effective with...

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Don't over-talk about yourself-use video instead

Before trying out a new restaurant or buying a product online, you look to see what other people have to say. Car dealerships are no different. The power of word-of-mouth is incredible. Customer testimonials are the perfect way to promote your brand and gain new customers.

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Dealers Can Reveal New Car Features with Video

As a dealership, you encounter a lot of customers every day that don't know what exactly they want. The online leads do not provide much information other than what vehicle the customer is interested in. 

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H.E.R. Remix to Headline All-New Honda Civic Hatchback Reveal June 23

Aided by the powerful voice of singer H.E.R., the all-new 2022 Honda Civic Hatchback will make its global debut on Wednesday, June 23, at 9 p.m. eastern time. Visit the Honda Stage on YouTube to watch the performance, which is a remix of the April 29 show that accompanied the...

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5 Types of Video for Lead Follow-Up

Car salespeople know bad leads are frustrating. Taking time to follow up with every customer is important, but it is disheartening when they don’t respond and you feel as if you’ve wasted your time.

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2022 Honda Civic Set for Social Media Launch on Twitch, YouTube

Honda launched the first official exterior look at the production 2022 Civic Sedan on April 14. Mass production preparations are near completion at Honda of Canada Mfg. in Alliston, Canada. Previewed last November with the Civic Prototype, the 2022 Civic Sedan aims to be the most...

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