Social-media selling finds car buyers

Social-media outreach is an up-and-coming, efficient method of prospecting and selling new Honda and Toyota models. It’s a creative way to create and enhance your personal brand, be recognized by people in your area using social platforms and produce content to drive sales.

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Better Video Enhances Digital Sales Process

As the car-buying process continues to shift more online, Honda and Toyota dealers are working hard on the best way to perfect the process.

While the new technology and tools rolled about by Honda and Toyota corporate will help dealers address the financing and purchasing...

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Use promo videos to tout new models

Most car buyers would rather watch a video to learn about a new model than read about. Because people love to watch, it means promo videos can be the staple of top-of-funnel marketing campaigns.

A well-written promo video about a new Honda or Toyota model can be effective with...

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Don't over-talk about yourself-use video instead

Before trying out a new restaurant or buying a product online, you look to see what other people have to say. Car dealerships are no different. The power of word-of-mouth is incredible. Customer testimonials are the perfect way to promote your brand and gain new customers.

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5 Types of Video for Lead Follow-Up

Car salespeople know bad leads are frustrating. Taking time to follow up with every customer is important, but it is disheartening when they don’t respond and you feel as if you’ve wasted your time.

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Toyota Developing Hydrogen Combustion Engine

Toyota announced that it is using its motorsports activities in Japan to develop a hydrogen internal combustion engine. The engine will be used in a race car based on the Toyota Corolla Hatchback that will compete in Japan’s Super Taikyu Series. This represents a big step for...

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