--- title: Use video to ‘stop the scroll’ on dealership social media description: Using short-form videos to engage customers in their Facebook feeds (or other social media platforms) is a great way to spread the word about your store and tell your story. image: https://www.vehiclestest.com/hubfs/Blog%20image%20158%20for%20March%2022.jpg --- [![vehicleTEST](https://www.vehiclestest.com/hs-fs/hubfs/VehiclesTEST%20Company%20Logo.jpg?width=200&height=46&name=VehiclesTEST%20Company%20Logo.jpg "vehicleTEST")](https://vehiclestest.com) ![](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20158%20for%20March%2022.jpg?width=1024&height=450&name=Blog%20image%20158%20for%20March%2022.jpg) # Use video to ‘stop the scroll’ on dealership social media Published by [Doug Thompson](https://www.vehiclestest.com/blog/author/doug-thompson) on Mar 23, 2023 5:03:09 AM Scrolling through Facebook, InstaGram and Twitter is an art form for most people. It is amazing how fast we take in, and the move past, images and content. The time spent on individual posts and pages can literally be less than a second.  But video can be very effective for social media purposes. Getting people to stop scrolling, and the focus on your post, is called a “Thumb Stop.”  Tim James, the chief operating officer for Flick Fusion, explains more about video in this blog: [How to Get the Most out of Your Video Content](https://blog.flickfusion.com/2021/07/20/how-to-get-the-most-out-of-your-video-content/). [![Blog image 158 for March 22](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20158%20for%20March%2022.jpg?width=620&height=380&name=Blog%20image%20158%20for%20March%2022.jpg)](https://blog.flickfusion.com/2021/07/20/how-to-get-the-most-out-of-your-video-content/) All platforms now embrace video as the best content format. Using short-form videos to engage customers in their Facebook feeds (or other social media platforms) is a great way to spread the word about your store and tell your story.  Simple content ideas that you can put on your social media are: videos that show what makes your dealership unique, customer testimonials, current deals/incentives, new model test drive snippets, etc. Video doesn’t need to be complicated to be impactful on social media, just give your shoppers content you know they will be interested in an authentic way. If you are a Honda or Toyota dealer who wants to instantly add video to your New SRP, VDP and Virtual Test Drive landing pages, check out our vehicles videos: [Watch a Honda Virtual Test Drive](https://www.baronhonda.com/new-honda-test-drive-videos.htm) [Watch a Toyota Virtual Test Drive](https://www.vandergrifftoyota.com/virtual-test-drives.htm) For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his [calendar](https://meetings.hubspot.com/dthompson3) to set up a demo with him. ###### Related News Articles [![Video gets cars shoppers to stop scrolling and start watching](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20148%20for%20Jan%2011.png?width=624&height=427&name=Blog%20image%20148%20for%20Jan%2011.png)](https://www.vehiclestest.com/blog/video-gets-cars-shoppers-to-stop-scrolling-and-start-watching) #### [Video gets cars shoppers to stop scrolling and start watching](https://www.vehiclestest.com/blog/video-gets-cars-shoppers-to-stop-scrolling-and-start-watching) Scrolling through TikTok, Facebook, InstaGram and Twitter is what you see a lot of people doing on... [![Use Video on Social Media to Get a ‘Thumb Stop’](https://lh3.googleusercontent.com/02s1Br7yolP9Z7L5xpgGfn_0kgo2bjG7Gwt7MAH9R1LxpBiHpfLb8kNAEbWUd8oI0k4w4Fl8zvu-SgbPRhYD7YHyy7wYNDF-muuKeHwxpGITlyWHOJj9_zKCPOBjcO3RoJ70Fl9x)](https://www.vehiclestest.com/blog/use-video-on-social-media-to-get-a-thumb-stop) #### [Use Video on Social Media to Get a ‘Thumb Stop’](https://www.vehiclestest.com/blog/use-video-on-social-media-to-get-a-thumb-stop) Scrolling through Facebook, InstaGram and Twitter has practically become an art form for most... [![Why Honda and Toyota dealers need videos for social media](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20Image%20209%20for%20June%205%202024.jpg?width=624&height=427&name=Blog%20Image%20209%20for%20June%205%202024.jpg)](https://www.vehiclestest.com/blog/why-honda-and-toyota-dealers-need-videos-for-social-media) #### [Why Honda and Toyota dealers need videos for social media](https://www.vehiclestest.com/blog/why-honda-and-toyota-dealers-need-videos-for-social-media) Social media is a powerful tool that can be used to influence opinions and purchase behavior. This... #### [Three Social Media Tips for Car Salespeople](https://www.vehiclestest.com/blog/three-social-media-tips-for-car-salespeople) Competition in the auto retail world has always been fierce. The car business is changing as the... [![vt_logo_new](https://www.vehiclestest.com/hs-fs/hubfs/Vehicles_Test_December2019%20Theme/images/vt_logo_new.png?width=250&height=75&name=vt_logo_new.png "vt_logo_new")](https://www.vehiclestest.com) Virtual Test Drives You Can Trust #### Company - About - Pricing - Top Articles #### Contact - (954) 629-2242 - info@vehiclestest.com - [Facebook](https://www.facebook.com/VehiclesTest) - [LinkedIn](https://www.linkedin.com/in/doug-thompson-2914909/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Doug Thompson", "url" : "https://www.vehiclestest.com/blog/author/doug-thompson" }, "dateModified" : "2023-03-23T12:03:09.611Z", "datePublished" : "2023-03-23T12:03:09.000Z", "headline" : "Use video to ‘stop the scroll’ on dealership social media", "image" : [ "https://www.vehiclestest.com/hubfs/Blog%20image%20158%20for%20March%2022.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.vehiclestest.com/blog/use-video-to-stop-the-scroll-on-dealership-social-media", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.vehiclestest.com/hubfs/VehiclesTestLOGO1-1.jpg" }, "name" : "Vehicles Test Publishing Corp" } } ```