Video for Car Dealerships

Are your Honda or Toyota dealership employees camera-shy? It’s difficult to implement an effective video marketing strategy when nobody likes to be on camera. However, persistence pays off.

Sometimes car dealership service customers do not understand the price or complexity of the work being done, and that can lead to confusion. While it is the job of the service team to explain exactly what is entailed on a service ticket, it might not be clear in a phone call.

If you have decided to use personalized video in your sales process, you have tapped into a powerful and effective way to grab and hold customers’ interest. Video can play an integral role in converting prospects to paying customers. Video can also help you increase customer...

Experts predicted video walkarounds would be popular, and in 2022 studies found car shoppers retained 95% of a message when they see it in a video compared to just 10% read in text. In addition, companies utilizing video experience 49% faster revenue growth than those companies...

Video is a top tool used to attract customers and close sales at car dealerships. Because car buying has shifted to digital channels, video is a great fit for Honda and Toyota dealerships’ marketing and sales programs. 

Car shopping used to always include dealership visits, as prospective buyers combed the lots full of new inventory, perusing different models and comparing prices. Looking for a new car was an event whether you were single, brought along a friend or had the whole family along. 

Video and car buying are closely linked in 2023. Everyone’s first move is to search online when car shopping. That opens up access to many other dealerships in your area, and the key is to stand out from the crowd. 

When someone is in the market for a new car, one of the first things they will likely do is research online. Increasingly, shoppers are relying on video to help find out what a vehicle offers and how it looks on the road.

Scrolling through TikTok, Facebook, InstaGram and Twitter is what you see a lot of people doing on their mobile phones. The time spent on individual posts and pages can literally be less than a second, so it’s crucial to offer great content.

Even though there are very positive signs on the inventory front, new vehicle supply is still at low levels. However, car shoppers want to buy. But with the inventory crunch, most buyers know finding their ideal make and model at the exact price they want might be a long shot.