Video for Car Dealerships

As the car-buying process continues to shift more online, Honda and Toyota dealers are working hard on the best way to perfect the process.

While the new technology and tools rolled about by Honda and Toyota corporate will help dealers address the financing and purchasing...

Most car buyers would rather watch a video to learn about a new model than read about. Because people love to watch, it means promo videos can be the staple of top-of-funnel marketing campaigns.

A well-written promo video about a new Honda or Toyota model can be effective with...

Everyone wants to feel like they are special. And the perfect way to do that online is to record and send a personalized video message. It’s an effective way to catch the attention of your viewer and get them engaged.

Don’t waste time creating or subscribing to high-quality Honda or Toyota brand videos, only to have very few potential customers view the content. In addition to being disappointing, not enough viewer engagement means fewer conversions.

Some automotive salespeople understand the value of video messaging and are already using it. But others may see it as an interruption because in car salespeople are creatures of habit. They see anything that challenges the process that's already working as an unwelcome...

Despite competition from text and chat apps like Slack for reaching car buyers from your Honda or Toyota dealership, email is still a primary means of communication. Even millennials spend more than six hours a day reviewing their email inboxes. 

Video marketing is one of the top ways to engage customers, ranging from explainer videos of the new Honda and Toyota models to video walkarounds of vehicles, to live interactions, and more.

Did you know that your New Inventory pages will rank higher in search engines based upon the number of visitors that interact with it? Your website's chances of ranking on Google's first page will increase by having people stay on your site and engage with the content.

Don’t like being on video? Does the prospect of being filmed terrify you? Here are a few simple tricks to make you more comfortable on video so you can sell more cars.

Even just leaving a voicemail, text, or email can be a terrific method to get in touch with customers. However, a salesman who follows up with a video is considerably more likely to get a consumer to make a purchase. This is due to the preference of video among car buyers.