Increase Service Satisfaction with Video

  • Prasanthi Pittala

Video marketing helps dealerships build trust and customer satisfaction. It is simple, relatively inexpensive and easy to implement. If brand awareness is your dealership's goal, video advertising on social media must be your top priority. Videos are a big part of a shopper’s...

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Video Titles are Crucial for SEO

  • Doug Thompson

Top dealers know videos are essential for effective marketing. Car shoppers would rather watch a Video Test Drive than click through photos when on a Vehicle Detail Page. But when a dealership’s staff is trying to create its own content, it’s important to use clear Video Titles in...

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Energize VDPs with Video

  • Prasanthi Pittala

The primary purpose of a dealership website is to show off inventory so car shoppers get emotionally attached to a vehicle and call the dealership. 

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Make it Personal With Video

  • Prasanthi Pittala

Many dealers are working hard on personalized marketing campaigns. That’s because consumers love marketing and videos that are catered specifically to them. Adding details to your videos like the consumer's name and the vehicle they want is the perfect way to engage a customer.

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Why Your Customers Love Video

  • Prasanthi Pittala

For professional marketers across all industries, the top priority is to convert leads into customers. In order to accomplish that goal, 48 percent of these professional marketers will be adding video to their marketing strategy this year. In fact, video is their No. 1 strategy,...

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Make the Car the Video Star

  • Prasanthi Pittala

The car should always be the star! What does this mean? Regardless of the type of video you produce, the sole focus is to excite and persuade a potential customer to choose your dealership and come in to buy a vehicle. But what about personalized walkaround videos, personal email...

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Three Video Mistakes to Fix

  • Prasanthi Pittala

Video research online by consumers is skyrocketing. How can you tell if your dealership's video marketing is working? If you do not see significant improvement in website engagement and lead conversions from your videos, take action. There are three common video marketing mistakes...

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How Video Can Bring You New Customers

  • Doug Thompson

Honda and Toyota dealers know video is important and worthwhile. They also believe video creation is time-consuming, and feel they lack resources to put a video marketing strategy in place. Actually, they are right about both.

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Here’s Why Video Excels as Research Content

  • Doug Thompson

Video is a dominant force when it comes to consumers researching new products like vehicles online. That’s because video is an inbound marketing tool, taking on the scale of television when you turn it on. It’s also precise, a digital device that’s right where the consumer wants...

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Tips for Excellent Live Video Calls

  • Prasanthi Pittala

Dealerships place a great deal of importance on meeting customer expectations. Customer demands are changing, and video has proven to be a necessity for successful marketing for dealers.

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