Create Videos out of Dealership Blog Content

  • Doug Thompson

When your staff writes a Honda or Toyota blog for your dealership’s website, it’s a good idea to also create a video using that content. For example, if a blog addresses how easy it is to make a service appointment, or gives a tutorial on how the car-buying process works, it’s...

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Use Video to Energize Dealership Marketing Strategy

  • Doug Thompson

An online video marketing strategy for a dealership should mirror its physical strategy and assure that the right video content is getting in front of shoppers at the right time of the buying cycle. 

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Video and Texts a Perfect Blend for Honda, Toyota Dealers

  • Doug Thompson

We’re conditioned to listen for that “ping” from your phone, so it’s no wonder 90 percent of texts are read within three seconds, according to a recent article from Phil Spagnoli, Regional Sales Director, Elead/CDK Global, published on the Digital Dealer website. Videos and...

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Toyoda Family Dreams of Flying Cars for Toyota Brand

  • Doug Thompson

Japan’s Woven City, the digitally-driven town of tomorrow that Toyota Motor Corp. is building on the foothills of Mount Fuji, could be a future air hub for the country’s flying cars, according to a story in Automotive News.

Adding video reviews of flying cars to VehiclesTEST's...

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Formulate an Effective Video Marketing Strategy

  • Doug Thompson

Many consumers have a built-in fear of communicating with car salesmen. In some cases, there are dealers that run negative-type ads that make automotive dealerships (and sales professionals) look like high-pressure evil people. Crazy isn’t it?

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Dealers Using Video to Upsell Service Customers

  • Doug Thompson

With supply chain issues continuing to cause inventory shortages, dealers are focusing on boosting profits in the service department. One area with profit potential is getting more customers to agree to service recommendations. But upselling is always a challenge.

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Tap into Customer Reasoning with 3rd-Party Video

  • Doug Thompson

Building trust with customers on a Honda or Toyota dealership website is not easy, and that’s where VehiclesTEST’s third-party video model reviews come in. When a customer is trying to decide on the purchase of a $20,000–or $40,000 and up–vehicle, they are looking for ways to...

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Video Showcases Vehicles in 'Virtual Inventory'

  • Doug Thompson

In today’s world of shortages with chips and parts, every new vehicle is gold. Honda dealers and Toyota dealers are selling new vehicles from their virtual inventory before they even arrive at the dealership. 

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Get Customers’ Attention with Quality Video

  • Doug Thompson

Honda and Toyota dealership websites are more important than ever before. As more car buyers shop online it is crucial that general managers and internet directors provide quality information for their customers.

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Show, Don’t Tell with Walkaround Videos

  • Will Sharpe

How are your lead response rates? If prospects aren’t responding to calls or emails, try showing, not telling. 

When a lead comes into your CRM or your sales manager hands you a lead, what do you do? Most salespeople grab their phone and call the lead immediately. While a...

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