Tips for an effective dealership websites

  • Prasanthi Pittala

On an average, car buyers spend 14 hours online researching vehicles. Digital retailing is the go-to way for shopping these days. So, it’s important that your online presence stands out among dealerships car customers see throughout their search. Digital retailing requires a...

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Script out your audio for effective videos

  • Doug Thompson

Should videos be scripted or should they be recorded on-the-fly? A major aspect of video making is to get personal. Everyone wants to be professional but you also want them to be genuine. The video should be engaging so that the viewer can connect to the content in the video....

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Video highlights new car features for customers

  • Doug Thompson

How do people learn? It’s documented that people retain 20% of what they hear and 30% of what they see. But when you combined hearing and seeing, the comprehensive level jumps up to an amazing 70%. So when a customer visits your dealership website, or opens up an email that has a...

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How to use Call to Action in your videos

  • Doug Thompson

Dealers always want to know why great video content sometimes seems to go unnoticed. Often, it’s because the videos are missing one key fundamental element of marketing: a Call-to-Action (CTA). As with all your other marketing mediums, you can give a consumer information, but...

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Convey emotion and build connections with video

  • Doug Thompson

Have you ever misinterpreted the meaning of an email because of the way it was written? Or perhaps a text comes off as rude or mean, just because its short. Oftentimes that’s not the intent of the message, but the recipient takes it that way.

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Enhance research content with video

Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...

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Dispelling 3 video misconceptions for car dealers

Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.

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Don't over-talk about yourself-use video instead

Before trying out a new restaurant or buying a product online, you look to see what other people have to say. Car dealerships are no different. The power of word-of-mouth is incredible. Customer testimonials are the perfect way to promote your brand and gain new customers.

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Videos on VDPs increases conversions

Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.

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Building loyalty with entertaining TikTok videos

Audi Milwaukee has gained a massive following on the popular social media platform TikTok by showcasing unconventional videos. In a recent video story by Automotive News TV, AJ Harb, the store's general manager, believes the strategy will turn younger viewers into future customers.

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