- Prasanthi Pittala
Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts especially your social strategy.
Starting a Video Marketing Strategy can seem like a daunting task for any dealership, but once the Value of Video is understood, taking the first step on the journey will be a much easier one.
Why Are Videos Beneficial?
1. Video boosts conversion rates. It boosts the individual experience of online shoppers by providing the content that online shoppers prefer more than anything else. With our hectic schedules, people would often prefer to watch a two-minute video versus taking 15 minutes to read the same information. Watching a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone.
2. Videos can greatly improve your website SEO. With the right keywords and descriptions, your videos have the capability of contributing to the strength of your SEO; leading to the end result, which is sure to boost your ranking on Google. Google is built to answer inquiries with the best resources that it can find online for particular searches, time on site and interaction with site have always been one of the largest influencers of this ranking. Video increases time on site better than any other medium can thus showing Google that your site is a trusted resource when looking for information.
3. Watching a video that’s going around a car or explaining something gives audiences a clearer picture of what’s being offered. The best way to get someone interested in what you’re selling is to show them. A detailed video gives potential buyers the opportunity to see what a car is like before even having to visit a dealership.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.