Why Your Customers Love Video

  • Prasanthi Pittala

For professional marketers across all industries, the top priority is to convert leads into customers. In order to accomplish that goal, 48 percent of these professional marketers will be adding video to their marketing strategy this year. In fact, video is their No. 1 strategy,...

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Make the Car the Video Star

  • Prasanthi Pittala

The car should always be the star! What does this mean? Regardless of the type of video you produce, the sole focus is to excite and persuade a potential customer to choose your dealership and come in to buy a vehicle. But what about personalized walkaround videos, personal email...

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Three Video Mistakes to Fix

  • Prasanthi Pittala

Video research online by consumers is skyrocketing. How can you tell if your dealership's video marketing is working? If you do not see significant improvement in website engagement and lead conversions from your videos, take action. There are three common video marketing mistakes...

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How Video Can Bring You New Customers

  • Doug Thompson

Honda and Toyota dealers know video is important and worthwhile. They also believe video creation is time-consuming, and feel they lack resources to put a video marketing strategy in place. Actually, they are right about both.

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