Video for Car Dealerships

For professional marketers across all industries, the top priority is to convert leads into customers. In order to accomplish that goal, 48 percent of these professional marketers will be adding video to their marketing strategy this year. In fact, video is their No. 1 strategy,...

The car should always be the star! What does this mean? Regardless of the type of video you use or produce at your Honda or Toyota store, the sole focus is to educate people about the car they are researching. But what about personalized walkaround videos, direct email responses,...

Video research online by consumers is skyrocketing. How can you tell if your dealership's video marketing is working? If you do not see significant improvement in website engagement and lead conversions from your videos, take action. There are three common video marketing mistakes...

Honda and Toyota dealers know video is important and worthwhile. They also believe video creation is time-consuming, and feel they lack resources to put a video marketing strategy in place. Actually, they are right about both.