Three Social Media Tips for Car Salespeople

  • Prasanthi Pittala

Competition in the auto retail world has always been fierce. The car business is changing as the industry moves toward more digital-centric sales processes. The consumer is driving sales and car salespeople are evolving too. Social media sites are clearly a major influence in a...

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Test Drive Videos Put Shoppers in Driver’s Seat

  • Prasanthi Pittala

More car buyers than ever no longer want to visit dealerships to research their potential purchases, instead spending time on the dealer’s website to find the exact model they want online. It is important now to help shoppers due their research right on your website.

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Video in the Buying Process

  • Prasanthi Pittala

Digital marketing has shifted to a more personalized style of reaching audiences. As a result, video has become the most vital component of the marketing toolbox. Dealerships sell more than just the vehicles. They also sell accessories, parts, and clothing. Consumers may not be...

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Video Marketing Best Practices

  • Prasanthi Pittala

Many consumers have a built-in fear of communicating with automotive sales professionals. Using video content in your initial communications with the consumer can be your opportunity to show them that they will have a GREAT experience working with your dealership. Video is the...

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Car-buyers Say Video No. 1 the Research Tool

  • Prasanthi Pittala

Savvy dealers are quickly changing business models during the lockdown. What worked yesterday is old and tired today. Analyzing and finding big items like cars and houses is being done through video, and more than 50% of those video plays are happening on mobile devices.

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