Test Drive Videos Put Shoppers in Driver’s Seat

  • Prasanthi Pittala

More car buyers than ever no longer want to visit dealerships to research their potential purchases, instead spending time on the dealer’s website to find the exact model they want online. It is important now to help shoppers due their research right on your website.

A brief video or a few pictures of the vehicle can give car shoppers an idea about the vehicle. But, a test drive video allows car shoppers to get a feel for the cars before even setting foot on the dealer lot. They can take customers' car shopping experience to the next level. Most car shoppers want to see someone test drive a vehicle and hear other people's opinions as well as get the experts’ take on a car before making up their mind.

An efficient and easy way to attract online shoppers to your dealership website is to offer the video content they are searching for elsewhere. Test drive videos engage, inform and influence car shoppers. Test drive videos can immerse car shoppers in the experience of a particular model without ever leaving their home. A nicely done test drive video covers all aspects of the vehicle. When these videos do not exist on a dealership's website, chances are the customer will be looking for it somewhere else and may never come back to your website and your dealership. The watch time of the test drive videos has grown by more than 60% in the past two years.

VehiclesTEST is an independent video-testing company that produces high-quality video reviews of new, current-generation Honda and Toyota vehicles. Presented by experienced car reviewers, these tests offer vehicle specific detail, combined with the opportunity to see the car inside and out, and in action on the road. 

VehiclesTEST makes it easy for you to add video reviews of Honda and Toyota vehicles right on the New Inventory pages and can drive more traffic to your website using Google Indexing of the videos through its streaming partner Flick Fusion. One of the best features of VehiclesTEST videos is that all vehicles are showcased with a 4-minute-plus video including highway and city running footage and commentary on the actual use in real-life situations. The video reviews cover all aspects from performance to fuel economy, features and insights about the vehicle.

For more information on using video at your dealership, on how to use Twitter or to set up a video blog, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242).