Video and Texts a Perfect Blend for Honda, Toyota Dealers

  • Doug Thompson

We’re conditioned to listen for that “ping” from your phone, so it’s no wonder 90 percent of texts are read within three seconds, according to a recent article from Phil Spagnoli, Regional Sales Director, Elead/CDK Global, published on the Digital Dealer website. Videos and texts...

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Toyoda Family Dreams of Flying Cars for Toyota Brand

  • Doug Thompson

Japan’s Woven City, the digitally-driven town of tomorrow that Toyota Motor Corp. is building on the foothills of Mount Fuji, could be a future air hub for the country’s flying cars, according to a story in Automotive News.

Adding video reviews of flying cars to VehiclesTEST's...

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Formulate an Effective Video Marketing Strategy

  • Doug Thompson

Many consumers have a built-in fear of communicating with car salesmen. In some cases, there are dealers that run negative-type ads that make automotive dealerships (and sales professionals) look like high-pressure evil people. Crazy isn’t it?

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Dealers Using Video to Upsell Service Customers

  • Doug Thompson

With supply chain issues continuing to cause inventory shortages, dealers are focusing on boosting profits in the service department. One area with profit potential is getting more customers to agree to service recommendations. But upselling is always a challenge.

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