Everyone is tied to their phones: look into your showroom and you can see customers and salespeople gazing at their devices. Statistics show adults spend roughly two hours and 41 minutes on their mobile device per day.
When car buyers are shopping they want their information fast—and usually by mouse click. While a national Honda or Toyota car commercial might pique a car shopper’s interest, when it comes to research it’s the information that is “on-demand” that sways them.
A crucial element in your dealership’s video marketing strategy is the call to action. Unfortunately, the call to action is often overlooked when an internet manager, general manager, or marketing director for the dealership is creating video content.