When car buyers are shopping they want their information fast—and usually by mouse click. While a national Honda or Toyota car commercial might pique a car shopper’s interest, when it comes to research it’s the information that is “on-demand” that sways them.
That’s the difference between lean-forward and lean-back media and marketing. In simple terms, lean-forward media is where consumers lean forward to interact and control the flow of information in an active manner, like when they visit your website and lick on a VehiclesTEST Virtual Test Drive.
In the lean-back form of media, on the other hand, viewers can lean back and do receive the information in a passive manner, like when they watch something on TV. The information just shows up whether the viewer wants it or not.
Consider a visitor to your Honda or Toyota dealership’s website. They click on a link to view a video about a car you may or may not have in stock. For example, Honda dealers are excited about the 2023 Honda CR-V and want to sell as many as possible even if they don’t have one in inventory. And just as likely Toyota dealers are proud of the new 2023 Toyota Sequoia, even though inventory may be limited.
What to do when a car shopper wants more information? Honda and Toyota have great commercials, and you can even run them on your website. But a 3rd-party video review, also provided right on your website by VehiclesTEST, can offer the consumer objective information.
Take a 2023 Honda CR-V Virtual Test Drive
Take a 2023 Toyota Sequoia Virtual Test Drive
When a consumer leans forward to watch a video on your Honda or Toyota website, they are engaged. Your Call-to-Action items like credit application and value my trade hold a lot of appeal. That’s why the increase of time on site from VehiclesTEST helps you get more organic leads, and why lean-in forward media like Virtual Test Drives are so powerful.
If you would like to add our third-party Honda and Toyota Virtual Test Drives to your website, texts and emails, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
