Everyone is tied to their phones: look into your showroom and you can see customers and salespeople gazing at their devices. Statistics show adults spend roughly two hours and 41 minutes on their mobile device per day.

While we live very different lives and maintain different interests, there is no doubt we are all sharing similar mobile experiences. Whether we’re scrolling TikTok, passing time at lunch reading reviews about local restaurants, or watching videos about a new Honda or Toyota model, one thing is consistent – we are being influenced by mobile marketing.

In 2022, mobile ad spending made up roughly 80% of digital ad spend in the U.S. That’s because more than two-thirds of people say they use a mobile device while watching TV. So you might as well reach them where they’re engaged and connected – on mobile. From Facebook ads to mobile display advertising, there are endless opportunities to reach this audience.

It's also reported that people use their phone to research a potential purchase. Encourage your happy customers to share their experiences online. Make sure your online presence matches the “in-store” experience you provide.

Because mobile phone users are using their phones more and more to research cars, and you should make sure you have great content on your website for potential customers to view. be switching up your advertising strategy to reflect that. Smartphones allow businesses to advertise using mobile location data to target messages. With the ability to target specific people who have indicated they are ready to purchase, now is the time to leverage targeted ads to boost sales.

Consider a shopper on your Honda or Toyota dealership’s website. What to do when a car shopper wants more information? Honda and Toyota have great commercials, and you can even run them on your website. But a 3^rd-party video review, also provided right on your website by VehiclesTEST, can offer the consumer objective information.