Enhance research content with video

Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...

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Dispelling 3 video misconceptions for car dealers

Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.

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Videos on VDPs increases conversions

Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.

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Building loyalty with entertaining TikTok videos

Audi Milwaukee has gained a massive following on the popular social media platform TikTok by showcasing unconventional videos. In a recent video story by Automotive News TV, AJ Harb, the store's general manager, believes the strategy will turn younger viewers into future customers.

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Top tips for using video in email marketing

Video email marketing connects salespeople with leads and customers. Benefits of video email marketing include better open rates, click-through rates and conversions. Videos help in building customers' trust and they deliver an emotional impact.  Marketers have a huge opportunity...

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Video energizes your conversion tools while helping customers.

With limited vehicles in new inventory at many dealerships, the need to visit the actual store location has diminished over the past two years. While some customers may visit the store to look at a used car that caught their eye, and then take a look at a new one, the vast...

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How to use video to acquire pre-owned inventory

Acquiring pre-owned inventory is a challenge for many dealerships right now. Trade-ins only happen if you have a vehicle the customer wants. Equity mining in the service lane does yield results, but you are limited to current service customers.

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Four types of video to help you sell more cars.

The need to create videos for your dealership has never been greater. With appropriate videos, dealerships can guide customers throughout the car buying process and provide the personal connection that is still missing. Videos can be used in awareness, consideration and...

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Video helps explain car’s features and benefits

Video makes content much more engaging, and is a powerful tool to explain complex topics. Video is useful in nearly any situation, and it is particularly helpful in the car buying process. It helps to take a customer centric approach when presenting a video.

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Making personal connections with video

Online car retailers like Carvana and Vroom gained significant traction in the last couple of years. Fueled by the pandemic, many consumers purchased their vehicles from these online retailers. Does that mean your dealership has to change its business model to compete? In this...

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