Blogs for Honda videos

As the car-buying process continues to shift more online, Honda and Toyota dealers are working hard on the best way to perfect the process.

While the new technology and tools rolled about by Honda and Toyota corporate will help dealers address the financing and purchasing...

Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...

Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.

Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.

Audi Milwaukee has gained a massive following on the popular social media platform TikTok by showcasing unconventional videos. In a recent video story by Automotive News TV, AJ Harb, the store's general manager, believes the strategy will turn younger viewers into future customers.

Video email marketing connects salespeople with leads and customers. Benefits of video email marketing include better open rates, click-through rates and conversions. Videos help in building customers' trust and they deliver an emotional impact.  Marketers have a huge opportunity...

With limited vehicles in new inventory at many dealerships, the need to visit the actual store location has diminished over the past two years. While some customers may visit the store to look at a used car that caught their eye, and then take a look at a new one, the vast...

Acquiring pre-owned inventory is a challenge for many dealerships right now. Trade-ins only happen if you have a vehicle the customer wants. Equity mining in the service lane does yield results, but you are limited to current service customers.

The need to create videos for your dealership has never been greater. With appropriate videos, dealerships can guide customers throughout the car buying process and provide the personal connection that is still missing. Videos can be used in awareness, consideration and...

Video makes content much more engaging, and is a powerful tool to explain complex topics. Video is useful in nearly any situation, and it is particularly helpful in the car buying process. It helps to take a customer centric approach when presenting a video.