Online car retailers like Carvana and Vroom gained significant traction in the last couple of years. Fueled by the pandemic, many consumers purchased their vehicles from these online retailers. Does that mean your dealership has to change its business model to compete? In this...
17
Feb
2022
09
Feb
2022
What type of video content is best?
- Doug Thompson
- Honda videos, Toyota videos
Every dealer knows video is important in marketing, but many dealers don’t know where to start. There are many types of video, from pre-made videos about cars and trucks, to videos you staff creates. Where do you start?
02
Feb
2022
A simple video strategy: Post video on your site
Google reports there has been a 27% year-over-year growth in automotive watch time on YouTube from June to September 2021, according to YouTube internal data. Vehicle shoppers are using online videos, such as digital test drives, to fill the void of closed or limited dealership...
26
Jan
2022
Video the tech thread that brings us together
- Doug Thompson
- Honda videos, Toyota videos, Honda virtual test drives, Toyota virtual test drives
Video is the technology thread that brings us all together. Think about how Zoom has transformed business and personal lives by allowing meetings to take place remotely.