---
title: Video Offers Search Engine Optimization
description: Having a video will boost your rankings and will make your page more visible, which will then bring more users to your page. If the page doesn't have videos that are rich in content, users will not spend time on the page which will then negatively affect your website rankings. So quality of the video is equally important.
---

[![vehicleTEST](https://www.vehiclestest.com/hs-fs/hubfs/VehiclesTEST%20Company%20Logo.jpg?width=200&height=46&name=VehiclesTEST%20Company%20Logo.jpg "vehicleTEST")](https://vehiclestest.com)

# Video Offers Search Engine Optimization

 Published by [Prasanthi Pittala](https://www.vehiclestest.com/blog/author/prasanthi-pittala) on Feb 24, 2021 11:56:41 AM

Search Engine Optimization (aka SEO) is what steps you take to make your website more visible on search engine pages. More people will see your page when they search for something, when your website is ranked higher. When there is a lot of information on the internet, SEO is one of the best ways for businesses to be seen by their target audiences. Videos are not only an excellent way to interact with customers but also offer car dealerships the ability to rank higher on search engines such as Google and Bing. An average user spends 88% more time on websites that includes videos and a better SEO means more traffic to your website.

More than 90% of online activity starts with a search engine. It is a known fact that search engines prioritize websites with video content. So it is important for your page to be on the first page of the results and video drastically improves your chances to be prioritized. It is also important to have content specific high quality videos on the page. Having a video will boost your rankings and will make your page more visible, which will then bring more users to your page. If the page doesn't have videos that are rich in content, users will not spend time on the page which will then negatively affect your website rankings. So quality of the video is equally important.

Video marketing satisfies all the requirements for quality, high-ranking online content by:

1. Providing educational content that answers a searcher’s query or question.
2. Keeping users on a website longer, driving up the average time on site.
3. Increasing your average website traffic per month through various video distribution channels and backlinks.
4. Using relevant keywords in the video metadata including title, description, additional copy, etc.
5. Generating social signals through every share and interaction on social media.

If you are trying to improve your page ranking and climb the search rankings, implement a video marketing strategy smartly and efficiently.

For more information on Search Engine Marketing at your dealership and implementing a video marketing strategy, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242).

###### Related News Articles

[![Video increases time on dealer websites](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20126%20for%20July%2027.png?width=624&height=427&name=Blog%20image%20126%20for%20July%2027.png)](https://www.vehiclestest.com/blog/video-increases-time-on-dealer-websites)

#### [Video increases time on dealer websites](https://www.vehiclestest.com/blog/video-increases-time-on-dealer-websites)

Did you know that your New Inventory pages will rank higher in search engines based upon the number...

[![Increase engagement on your website with video](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20136%20for%20Oct%2012.png?width=624&height=427&name=Blog%20image%20136%20for%20Oct%2012.png)](https://www.vehiclestest.com/blog/increase-engagement-on-your-website-with-video)

#### [Increase engagement on your website with video](https://www.vehiclestest.com/blog/increase-engagement-on-your-website-with-video)

Customers shopping for a new Honda or Toyota model can’t help but visit your website—this is about...

#### [Power of Interactive Video](https://www.vehiclestest.com/blog/power-of-interactive-video)

The VDP (Vehicle Details Pages) are the heart and soul of a dealership’s website. This is where...

[![Get Customers’ Attention with Quality Video](https://lh6.googleusercontent.com/eaLknsLtHmjzFNCvTtGYSRFHrQHgY-XkrfLXuu6oy_jiwOuSPiw46d7_EizVyxYmCdJJ_j3YXuzJ_Wis8s2P0XeRz9GQY617_FhKbOoxYTXLbs_gnrZfuJ5X1Dl8MetEKfo7RRGQ=s0)](https://www.vehiclestest.com/blog/get-customers-attention-with-quality-video)

#### [Get Customers’ Attention with Quality Video](https://www.vehiclestest.com/blog/get-customers-attention-with-quality-video)

Honda and Toyota dealership websites are more important than ever before. As more car buyers shop...

[![vt_logo_new](https://www.vehiclestest.com/hs-fs/hubfs/Vehicles_Test_December2019%20Theme/images/vt_logo_new.png?width=250&height=75&name=vt_logo_new.png "vt_logo_new")](https://www.vehiclestest.com)

Virtual Test Drives You Can Trust

#### Company

- About
- Pricing
- Top Articles

#### Contact

- (954) 629-2242
- info@vehiclestest.com
- [Facebook](https://www.facebook.com/VehiclesTest)
- [LinkedIn](https://www.linkedin.com/in/doug-thompson-2914909/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Prasanthi Pittala",
    "url" : "https://www.vehiclestest.com/blog/author/prasanthi-pittala"
  },
  "dateModified" : "2021-02-24T19:56:41.497Z",
  "datePublished" : "2021-02-24T19:56:41.000Z",
  "headline" : "Video Offers Search Engine Optimization",
  "mainEntityOfPage" : {
    "@id" : "https://www.vehiclestest.com/blog/video-offers-search-engine-optimization",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.vehiclestest.com/hubfs/VehiclesTestLOGO1-1.jpg"
    },
    "name" : "Vehicles Test Publishing Corp"
  }
}
```