Video Offers Search Engine Optimization

  • Prasanthi Pittala

Search Engine Optimization (aka SEO) is what steps you take to make your website more visible on search engine pages. More people will see your page when they search for something, when your website is ranked higher. When there is a lot of information on the internet, SEO is one of the best ways for businesses to be seen by their target audiences. Videos are not only an excellent way to interact with customers but also offer car dealerships the ability to rank higher on search engines such as Google and Bing. An average user spends 88% more time on websites that includes videos and a better SEO means more traffic to your website.

More than 90% of online activity starts with a search engine. It is a known fact that search engines prioritize websites with video content. So it is important for your page to be on the first page of the results and video drastically improves your chances to be prioritized. It is also important to have content specific high quality videos on the page. Having a video will boost your rankings and will make your page more visible, which will then bring more users to your page. If the page doesn't have videos that are rich in content, users will not spend time on the page which will then negatively affect your website rankings. So quality of the video is equally important.

Video marketing satisfies all the requirements for quality, high-ranking online content by:

  1. Providing educational content that answers a searcher’s query or question.
  2. Keeping users on a website longer, driving up the average time on site.
  3. Increasing your average website traffic per month through various video distribution channels and backlinks.
  4. Using relevant keywords in the video metadata including title, description, additional copy, etc.
  5. Generating social signals through every share and interaction on social media.

If you are trying to improve your page ranking and climb the search rankings, implement a video marketing strategy smartly and efficiently.

For more information on Search Engine Marketing at your dealership and implementing a video marketing strategy, please reach out to Doug Thompson at (954-629-2242).