Training is another important aspect to encourage the dealership employees to stay on top of the tools they are using for digital marketing. The internet industry is changing rapidly and providing consistent training to the dealership employees will ensure that the employees are...
You Must Use the Video Tools
- Prasanthi Pittala
Top dealers understand the importance of consumer trust. If potential customers cannot trust you, your sales team or your marketing efforts, you will never close the sale. Videos easily communicate your brand’s message and provide future customers with an inside look at your...
Video and Car Shopping are Connected
- Prasanthi Pittala
Video and car shopping are closely connected: When people are looking for a new car, they search online. This can lead the customers to dozens of dealerships in the area. It has never been easier for dealerships to take advantage of the video trend in automotive shopping. By...
Video in the Buyer’s Journey
- Prasanthi Pittala
Video content is extremely powerful for your marketing campaign! But you have to use it wisely. This means, knowing your buyer’s journey very well, and the different types of video that work for all the stages of it. The buyer's journey is the active research process a buyer goes...