Video and Car Shopping are Connected

  • Prasanthi Pittala

Video and car shopping are closely connected: When people are looking for a new car, they search online. This can lead the customers to dozens of dealerships in the area. It has never been easier for dealerships to take advantage of the video trend in automotive shopping. By sending out videos of cars you have in your lot, you can get a step ahead of these searchers. Instead of leaving it to chance, you can ensure they come to your dealership before anyone else’s.

Instead of waiting around for foot traffic to your dealership, you can draw that traffic in yourself. Car sales videos keep your customer aware of the cars you have to offer. You can also spark their interest by giving them in-depth, high-quality visuals of their options. The videos should offer customers the information they need in an engaging and interesting way. Your videos should show the difference by showing the test drivers, features, options and walkthroughs instead of just reading the car specs and comparison charts. In simple, videos should allow people to 'experience' different vehicles even when they are not at the dealership. Once you have their attention, people are more likely to visit your dealership. That way, they can get a firsthand, personal experience with the vehicle they’re interested in.

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Until recently, one of the main problems many dealers were facing is creating their video content. Thanks to the new age technology, it is now easier to make these videos with little investment in time or cost. You can use your mobile phone and a simple video editing software to create a video really quick. However, if you are looking for professional help and guidance, try VehiclesTEST.

VehiclesTEST offers video reviews of Honda and Toyota vehicles that can be used right on the inventory page and can drive more traffic to your website. The best part? These videos can also be used in the emails to leads or on social media.

Video is in its golden age, and dealerships stand to win the most by providing content that will both interest viewers and nudge them further down the path to purchase. Remember, people aren’t bound to arrive at your dealership if they don’t know it exists. It's important to make your presence felt, so choose the option that will help improve your brand awareness and increase sales. Video marketing can help improve your dealership’s ROI for a long time.

Talk to VehiclesTEST today about a Video strategy to capture shoppers in the final stages of their buying journey. Please reach out to Doug Thompson at (954-629-2242).