Here’s Why Video Excels as Research Content

  • Doug Thompson

Video is a dominant force when it comes to consumers researching new products like vehicles online. That’s because video is an inbound marketing tool, taking on the scale of television when you turn it on. It’s also precise, a digital device that’s right where the consumer wants...

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Tips for Excellent Live Video Calls

  • Prasanthi Pittala

Dealerships place a great deal of importance on meeting customer expectations. Customer demands are changing, and video has proven to be a necessity for successful marketing for dealers.

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Video Can Clearly Communicate Your Message

  • Prasanthi Pittala

Whether true or not, one bad experience with an aggressive salesperson over the phone or through a text is all it takes to forever sour the car-buying experience for a consumer.

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Should You Write a Script for Your Video?

  • Prasanthi Pittala
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