Video for Car Dealerships

Video makes content much more engaging, and is a powerful tool to explain complex topics. Video is useful in nearly any situation, and it is particularly helpful in the car buying process. It helps to take a customer centric approach when presenting a video.

Online car retailers like Carvana and Vroom gained significant traction in the last couple of years. Fueled by the pandemic, many consumers purchased their vehicles from these online retailers. Does that mean your dealership has to change its business model to compete? In this...

Every dealer knows video is important in marketing, but many dealers don’t know where to start. There are many types of video, from pre-made videos about cars and trucks, to videos you staff creates. Where do you start?

Google reports there has been a 27% year-over-year growth in automotive watch time on YouTube from June to September 2021, according to YouTube internal data. Vehicle shoppers are using online videos, such as digital test drives, to fill the void of closed or limited dealership...