Google reports there has been a 27% year-over-year growth in automotive watch time on YouTube from June to September 2021, according to YouTube internal data. Vehicle shoppers are using online videos, such as digital test drives, to fill the void of closed or limited dealership lots.
YouTube is great for test drives and walkaround videos, but there are drawbacks. When someone is on YouTube, they stay on YouTube. Your dealership website can’t compete with YouTube’s power. So why not put all your video content on your on website? Because that is where your customers are eventually going to convert to a sales lead.
Car buyers want alternatives to in-person dealer visits, and video plays a key role. Shoppers love the online research experience, with 45% of consumers shopping for a vehicle in the U.S., choosing at-home test drives as the most popular alternative to dealership visits.
The videos can be as short as 30 seconds or as long as 25 minutes or longer, if the video gives the customers what they are seeking. VehiclesTEST’s Honda and Toyota video test drives average 5.5 minutes long.
The end game is to bring the showroom to customers. It doesn’t have to be the highest quality, but it does have to be timely. Customers just want to see their car, get questions answered, and receive the information they want.
VehiclesTEST’s Honda and Toyota Virtual Test Drives deliver the info customers want.
VehiclesTEST Honda Video example on Vandergiff Honda:
https://www.vandergriffhonda.com/virtual-test-drives.htm
VehiclesTEST Toyota Video example on Vandergriff Toyota:
https://www.vandergrifftoyota.com/virtual-test-drives.htm
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.
