Every dealer knows video is important in marketing, but many dealers don’t know where to start. There are many types of video, from pre-made videos about cars and trucks, to videos you staff creates. Where do you start?
According to Tim James, COO of FlickFusion, when formulating your video marketing strategy for 2022, it’s important to start with the end in mind. Many dealers are doing a great job creating video content; however, video content is only one piece of a video marketing strategy. Mr. James wrote about video creation in a recent article in Auto Success magazine. Here is some of what Mr. James wrote.
Look at your sales funnel and make sure you have a video available for each stage in the funnel.
- High Funnel: New model test-drive videos and dealership value proposition videos draw traffic to your site, build trust and prevent shoppers from researching in the marketplace.
- Mid Funnel: VIN-specific automated inventory videos, walkaround videos and interactive, 360-degree vehicle presentations.
- Low Funnel: Follow up your mid-funnel content with salesperson introduction videos to build trust with shoppers. Every lead should get a video! This makes certain that you are capturing each lead’s viewer data to match your CRM database, and receive real-time alerts as they continue through (and after) purchase.
Having the right video content is great, but getting that video content out in front of the right shopper at the right time is when your video content becomes really valuable. These days, the most important part of your video marketing strategy is technology, so learn what’s available and how it can help you achieve your 2022 goals.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his calendar to set up a demo with him.