Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...
Dispelling 3 video misconceptions for car dealers
Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.
Don't over-talk about yourself-use video instead
Before trying out a new restaurant or buying a product online, you look to see what other people have to say. Car dealerships are no different. The power of word-of-mouth is incredible. Customer testimonials are the perfect way to promote your brand and gain new customers.
Videos on VDPs increases conversions
Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.