Video is a powerful force in today’s shopping universe. Who isn’t glued to their TV, computer screen or phone, especially when you are shopping for a new product. If you can see a product in motion, and have an editor or host tell you all about the features and benefits, then it’s...
27
Apr
2022
20
Apr
2022
Dispelling 3 video misconceptions for car dealers
- Doug Thompson
- Toyota dealers, Honda dealers, Honda videos, Toyota videos
Video marketing has skyrocketed in the auto industry, and while many dealerships have robust programs in place, others have been slower to adapt. In other cases dealers have tried video marketing with varying degrees of success.
13
Apr
2022
Don't over-talk about yourself-use video instead
Before trying out a new restaurant or buying a product online, you look to see what other people have to say. Car dealerships are no different. The power of word-of-mouth is incredible. Customer testimonials are the perfect way to promote your brand and gain new customers.
06
Apr
2022
Videos on VDPs increases conversions
- Doug Thompson
- How car salesmen can use video, Honda videos, Toyota videos
Your VDPs (Vehicle Detail Pages) are where most customer-decision making takes place on your dealership’s website. The strength of the video, photos and information on this page helps educate and influence the buyer.