How video supercharges dealership marketing

  • Doug Thompson

Experts predicted video walkarounds would be popular, and in 2022 studies found car shoppers retained 95% of a message when they see it in a video compared to just 10% read in text. In addition, companies utilizing video experience 49% faster revenue growth than those companies...

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Shorten time to buy a car with video

  • Doug Thompson

Video is a top tool used to attract customers and close sales at car dealerships. Because car buying has shifted to digital channels, video is a great fit for Honda and Toyota dealerships’ marketing and sales programs. 

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Car buyer's journey is digital powered by video

  • Doug Thompson

Car shopping used to always include dealership visits, as prospective buyers combed the lots full of new inventory, perusing different models and comparing prices. Looking for a new car was an event whether you were single, brought along a friend or had the whole family along. 

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