How video supercharges dealership marketing

  • Doug Thompson

Experts predicted video walkarounds would be popular, and in 2022 studies found car shoppers retained 95% of a message when they see it in a video compared to just 10% read in text. In addition, companies utilizing video experience 49% faster revenue growth than those companies that do not use video. 

There are numerous tips for incorporating video into your marketing strategy as a Honda or Toyota dealer. Some are obvious and can be produced by anyone on the staff with the smartphone, while others take a bit more time and planning.

Here are top video strategies for Honda and Toyota dealerships.

Video Tours – Posting video tours of best sellers or your current sale vehicles is a great way to improve website traffic, encourage social media engagement, and ultimately boost your sales. Your video should be thorough, short, and in high definition for the best results. 

Personal Tours – Personalized video tours are for specific customers interested in a vehicle, but who haven’t yet pulled the trigger. After gathering information about a customer’s preferences and needs, you can personalize video tours for that customer. This shows your dedication to providing the very best service. 

Virtual Test Drives – Taking your customers for a Virtual Test Drive right on your website allows them to shop from home or office, without having to come into the dealers. VehiclesTEST’s Honda and Toyota virtual test drives are made for dealerships to use on their websites and emails. These videos can get people excited about taking their own test drives, which will bring more people to your dealership.

Watch any Honda video review on Metro Honda website.

Watch any Toyota video review on Toyota of Dallas website.

Meet the Team – An exciting video marketing option involves your sales and service teams. Consumers enjoy this personal flair, and it lends trust to companies when they feel like they’ve gotten to know the people working there. 

A day in the Life – Consider putting together a video of your sales and/or service teams in action. Show them interacting with real customers with smiles on their faces, shaking hands with new buyers, or handing over the keys to a repaired vehicle. This brings realism to your ads, and can spark customers to take the next step in the buying process. 

Video marketing is a key player in your success. As long as you are creating the right kinds of videos for your customers, and as long as they are short, informative, and of high quality, they can undoubtedly help your business grow a great deal. 

If you would like to add our third-party Honda and Toyota Virtual Test Drives to your website, texts and emails, please reach out to Doug Thompson at (954-629-2242), or visit his calendar to set up a demo with him.