- Doug Thompson
Honda and Toyota dealership websites are more important than ever before. As more car buyers shop online it is crucial that general managers and internet directors provide quality information for their customers.
While Honda and Toyota provide a lot of great information, oftentimes that content has a promotional, sales-spin. It looks great, sounds great---sometimes too great. The customer wants an objective view of the vehicle they are interested in, so they leave your dealership website. Uh-oh, they may never come back.
However, with VehiclesTEST’s Honda and Toyota Virtual Test Drives, you can satisfy your customers’ desire for third-party information right on your site.
No matter what form of advertising you do, gaining your customers’ attention should always be your No. 1 priority. Video road tests like VehiclesTEST is the form of communication your customers will pay attention to, because shoppers are 4x more likely to watch a video than read text. In addition, they spend 2.6x more time on web pages with video than without.
Think about what that will do for your new model VDP conversion rates, as the increase of time on site is the key factor in conversions.
Watch any Honda video review on Metro Honda website: https://www.mymetrohonda.com/test-drive-videos/
Watch any Toyota video review on Toyota of Dallas’ website: https://www.toyotaofdallas.com/virtual-test-drives.htm
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.