Top dealerships understand the importance of consumer trust. The current approach by many salespeople is to rely on customers walking into the dealership and hoping to close a deal. This approach is no longer effective in today's virtual world as the ability to meet in-person is limited. The average salesperson gives up after two phone calls or emails. Video is a great tool that is often underutilized.

Video is no longer limited to vehicle demo. With the help of tons of video platforms available in the market, video can be part of every stage of the sales cycle. Video is the next best thing to having a face-to-face conversation. It relays the message clearly, establishes the connection between individuals and promotes trust. Lot of information can be conveyed in a 1- to 2-minute video. It also engages the viewer and leaves a positive impression. 

A one-way video with a salesperson is good, but a two-way video with the salesperson and the prospect customer is even better. The communication is personal, engaging and helps identify any concerns the buyer may have. Car sales videos keep your customer aware of the cars you have to offer. You can also spark their interest by giving them in-depth, high-quality visuals of their options. The videos should offer customers the information they need in an engaging and interesting way.

Here are 5 good reasons why every salesperson must use video:

1. Click through rates - Subject lines that contain "Video" are more likely to be opened. Emails that contain a video are likely to get a click.
2. Build relationships and trust - Video is more personal, people are emotionally attached to something they see and hear than something they read.
3. Explain complex topics simply - Videos allow salespeople to show and not just tell. A complex subject can be easily explained with a simple video.
4. Scalability and Shareability - Videos are easily scalable and shareable. Videos grab people’s attention, and they are more likely to watch a video than read.
5. Save time and accelerate deal cycles - The end goal of a salesperson is to close a deal. With video salespeople can cut their deal cycles into half. Higher response rates and more communication mean more time spent with selling.

Making videos is fun, inexpensive, fast and easy. If you are looking for a solution that will allow you to gain visibility, create connections, build trust and authenticity, video messaging is the smartest way to go. Salespeople need to take advantage of video. When you get a response from prospects like "Wow, never seen that video" or "Honestly, this is the best explanation ever", video becomes a habit. 

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242) or visit his calendar to set up a demo with him.