Tips for better sales video production

  • Doug Thompson

Don’t like being on video? Does the prospect of being filmed terrify you? Here are a few simple tricks to make you more comfortable on video so you can sell more cars.

We’re all on video today. It’s the way of the world, and it can be tough to make that transition. Video is everywhere in the car business, from video conferencing and webinar panels to shoot-and-share social videos about new Honda and Toyota models. 

It can be a real nightmare if you’re camera-shy. But it doesn’t have to be. As we use video more in the car business, being on camera is increasingly something that everyone should know how to do, so check out these three tips.

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No. 1: Prepare your script

Filming yourself (or being filmed) is easier when you have a good script and you have practices. Take time to determine what your message is. Plan out your main talking points. Make some notes, and then address your customer directly. 

If you’re going to be in a scripted video production, ask to see the script in advance to review and get to know your lines. Regardless of the situation, it’s always going to be easier when you know what you want to say.


No. 2: Rehearse your message

Once you have the script, practice it. Practice it again. If you’re nervous, going through your message a few times—out loud—will help you prepare. That preparedness will lessen your anxiety, and you can talk directly to your customer about their next new Honda or Toyota. Don’t worry about exact wording. Focus on knowing your message, not memorizing lines. That way, it won’t trip you up nearly as much if you forget something.


No. 3: Dress for Success

What if you showed up to a formal event wearing gym shorts? Out of place, right? Wearing the “right” clothes tend to make people more comfortable in various situations, and video’s no different.

Think about your customer and the purpose of your video, and dress to that. They want a professional who knows all about their next new car. Dress as you would if you were speaking in front of a group. If it’s a one-to-one video for a customer, then being a bit more casual might be appropriate.

Wear what makes you feel confident.  Solid colors tend to record well, so choose those when possible. Avoid all-white or all-black outfits as those can throw off the white balance. Be careful with patterns—ones with small lines can create a distortion effect that looks weird on camera.

For more information on using video at your dealership, please reach out to Doug Thompson at (954-629-2242) or visit his calendar to set up a demo with him.