- Prasanthi Pittala
Many dealers are working hard on personalized marketing campaigns. That’s because consumers love marketing and videos that are catered specifically to them. Adding details to your videos like the consumer's name and the vehicle they want is the perfect way to engage a customer.
Dealerships can use personalized video in several ways. When responding to a lead, don’t just send a generic inventory video. Personalize it by recording a new, customized voice track over the existing video. Use the customer’s name, answer their questions and tell them why the vehicle would be a good fit for them. Personalized videos create a unique user experience, improve sales conversion, increase lead conversions, enhance trust, improve customer satisfaction, and more.
Video technology allows you to insert a “video inside a video.” In contrast to creating a separate original video for each individual recipient, the technology allows you to use the same video over and over again but add an additional inlay for customization. The salesperson uses their computer camera to record a quick, customized presentation for that same generic inventory video. When a lead opens the video, they’ll see the inventory video, along with a smaller insert video of the salesperson narrating.
A personalized video must contain information and details that are relevant to your customer. This approach will leverage customer data and behavior in order to show the right video to the right customer at the right time. Leveraging the data you have can help create marketing automation processes where your videos are personalized. This can be done automatically by video hosting platforms that incorporate this technology. This feature is ideal for use in video ad and email campaigns. If someone is shopping for a truck online, you don’t want them to see an ad for an economy car.
Take advantage of personalized video marketing trends to connect with more customers and exceed their expectations. Personalization increases click through rates as customers get interested and consequently get motivated to take the desired action.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.