- Doug Thompson
A good way to make your Honda or Toyota dealership customers feel special is to record a personalized video message. For car dealerships, when salespeople use video the result is more appointments and sales. Personalized videos are an effective way to catch the attention of your viewer and get them engaged.
Personalized videos can increase email conversions, improve landing page sign-ups, boost customer satisfaction, and much more.
A personalized video is one that has been made specifically with the Honda and Toyota customer in mind. To schedule a meeting, deliver a brief demo, clarify a contract, offer customer service, or even for team communication and collaboration, customized videos can be made and emailed to specific recipients.
And by "personalized," we don't just mean including a person's name in the video's title. It entails communicating with a particular person one-on-one in a way that is personalized particularly for them. The experience may be made more personalized by employing strategies like an attention-grabbing video thumbnail with their name written on a whiteboard, including a prop that will attract their eye, or even making a screenshot video that hovers over their LinkedIn profile or business website.
Once the personalized video has been received, then VehiclesTEST’s Honda and Toyota video reviews can give your prospect a full review of the vehicle they are interested in, and you can even reference VehiclesTEST as your personalized video.
That gives you a great tool to include in your personalized video: A virtual test drives that answer most of the buyer’s basic questions. Check out any Honda or Toyota video road test via the links below on two leading dealer websites.
Take that same video and embed it directly onto your social media and blog sites. Someone on these platforms is considering your product, so it’s time to show a demo and encourage a conversion.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242) or visit his calendar to set up a demo with him.