Years ago, the role of the salesperson was to sell. Now, the role of the salesperson is to give customers the information they’re looking for. Lehel Reeves from Flick Fusion explains how video helps salespeople engage with their customers.
Why do car dealers need video?
- Doug Thompson
- Video, Chevrolet, Honda, Toyota
Google's research shows that more than half of all car shoppers watch 30 minutes or more of video in doing their research. And the best and most trusted type of video content? It's not a commercial or a sales pitch.
This is why you should use customer testimonial videos
- Doug Thompson
- Video, Chevrolet, Honda, Toyota
Social proof (also known as informational social influence) is a "psychological and social phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation." Social proof is the idea that people will...
Road Test videos help buyers
- Doug Thompson
- Video, Chevrolet, Honda, Toyota
According to Tubular Insights, 70% of car buyers who use YouTube to research are influenced by video content.
Video creates emotional attachments
- Doug Thompson
- Video, Chevrolet, Honda, Toyota
Lehel Reeves explains a proven method that creates an emotional attachment with customers and sells more cars.
Will they buy a car without a test drive?
- Doug Thompson
- Video, Chevrolet, Honda, Toyota
According to Google's research, 56% of auto shoppers say they could be convinced to buy a vehicle from a comprehensive video … without having to test drive the vehicle.