Years ago, the role of the salesperson was to sell. Now, the role of the salesperson is to give customers the information they’re looking for. Lehel Reeves from Flick Fusion explains how video helps salespeople engage with their customers.
Years ago the salesperson’s role was to sell. Now customers research online. What they need from you is to see the vehicle and what you are providing them. You are trying to give them an educational video about that car.
It’s also important that they see the person that will sell them that car. Tell them about you and create that attachment and empower them to make their own decision. They will feel good about coming in and meeting you.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.