--- title: Tik-Tok reaches new car buyers with unique video platform description: Ryan Copacia, the team lead for auto and travel on TikTok, showed dealers how TikTok users discover new and used vehicles for sale. image: https://www.vehiclestest.com/hubfs/Blog%20image%20137%20for%20Oct%2019.jpg --- [![vehicleTEST](https://www.vehiclestest.com/hs-fs/hubfs/VehiclesTEST%20Company%20Logo.jpg?width=200&height=46&name=VehiclesTEST%20Company%20Logo.jpg "vehicleTEST")](https://vehiclestest.com) ![](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20137%20for%20Oct%2019.jpg?width=1024&height=450&name=Blog%20image%20137%20for%20Oct%2019.jpg) # Tik-Tok reaches new car buyers with unique video platform Published by [Doug Thompson](https://www.vehiclestest.com/blog/author/doug-thompson) on Oct 19, 2022 3:07:00 PM At Digital Dealer in Las Vegas in early October 2022, a popular session was on TikTok. Ryan Copacia, the team lead for auto and travel on TikTok, showed dealers how TikTok users discover new and used vehicles for sale. Copacia said that half of TikTok users say they discovered new products through ads on the platform. He said the platform is known for inspiring purchases organically, which makes it a powerful environment to get your brand discovered. [![Blog image 137 for Oct 19](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20image%20137%20for%20Oct%2019.jpg?width=871&height=523&name=Blog%20image%20137%20for%20Oct%2019.jpg)](https://www.tiktok.com/business/en-US/blog/automotive-marketing-101) Copacia showed stats that claim TikTok is a huge untapped social market with over 110 million monthly active users and the third highest time spent daily in the U.S. (1.4 hours per day), falling only behind Online / Digital TV (3.1 hours per day). To start using TikTok at your dealership, first sign up for a TikTok Business Account. Then by working with your sales contact at TikTok to get it verified. This will give you a verification badge, which is the blue checkmark that you see next to a profile’s handle.  Verification assures TikTok users that your account is legitimate and belongs to your brand. Here is a [link](https://www.tiktok.com/business/en-US/blog/automotive-marketing-101)to learn more about TikTok business and automotive marketing. Car buyers are shopping online more than ever. Don’t miss out on sales because you are not using TikTok and other powerful video tools like VehiclesTEST’s videos. For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or visit his [calendar](https://meetings.hubspot.com/dthompson3) to set up a demo with him. ###### Related News Articles [![Building loyalty with entertaining TikTok videos](https://www.vehiclestest.com/hs-fs/hubfs/Blog%20109%20image%20of%20TikTok.jpg?width=624&height=427&name=Blog%20109%20image%20of%20TikTok.jpg)](https://www.vehiclestest.com/blog/building-loyalty-with-entertaining-tiktok-videos) [How car salesmen can use video](https://www.vehiclestest.com/blog/tag/how-car-salesmen-can-use-video), [Honda videos](https://www.vehiclestest.com/blog/tag/honda-videos), [Toyota videos](https://www.vehiclestest.com/blog/tag/toyota-videos) #### [Building loyalty with entertaining TikTok videos](https://www.vehiclestest.com/blog/building-loyalty-with-entertaining-tiktok-videos) Audi Milwaukee has gained a massive following on the popular social media platform TikTok by... 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