Dealership Video: Do-it-yourself or Outsource?

  • Doug Thompson

Creating your own Honda or Toyota video content at the dealership can be both frustrating and time consuming. Unless you have a dedicated staff member solely committed to shooting and editing video, the chances are your store’s video program will not perform up to expectations.

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Use Video to Sell 'Invisible' Cars, a Result of Low Inventory

  • Prasanthi Pittala

Though the used car market is significantly larger than the new car market, they operate in tandem. A global shortage of computer chips has disrupted the new car market. This affected the used car market as you don't have people trading in their cars for new ones or ending their...

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Live Video the New Way to Sell More Cars and Service

  • Prasanthi Pittala

In car sales, it is important to spend a lot of time training yourself to help develop interpersonal skills. The salesperson may not be as good with their emails, chats or texts but put them face to face and they will excel every time. 

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Dealers Can Reveal New Car Features with Video

As a dealership, you encounter a lot of customers every day that don't know what exactly they want. The online leads do not provide much information other than what vehicle the customer is interested in. 

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