Video and car buying are closely linked in 2023. Everyone’s first move is to search online when car shopping. That opens up access to many other dealerships in your area, and the key is to stand out from the crowd.
Car shoppers use video as ultimate research tool
When someone is in the market for a new car, one of the first things they will likely do is research online. Increasingly, shoppers are relying on video to help find out what a vehicle offers and how it looks on the road.
Video gets cars shoppers to stop scrolling and start watching
Scrolling through TikTok, Facebook, InstaGram and Twitter is what you see a lot of people doing on their mobile phones. The time spent on individual posts and pages can literally be less than a second, so it’s crucial to offer great content.
Undecided car shoppers need video research tools
Even though there are very positive signs on the inventory front, new vehicle supply is still at low levels. However, car shoppers want to buy. But with the inventory crunch, most buyers know finding their ideal make and model at the exact price they want might be a long shot.