Dealership blogs can be boosted by video

  • Doug Thompson

When your staff writes a Honda or Toyota blog for your dealership’s website, it’s a good idea to also create a video using that content. For example, if a blog addresses how easy it is to make a service appointment, or gives a tutorial on how the car-buying process works, it’s simple to make a short video to go with it.

Apps like for mobile phones allow users to create videos easily, using the phone as a teleprompter. You cut and paste the blog copy into the phone, and then just look into the camera and read the script. A couple of steps later, the video is produced and can be used on your website, Facebook and other social media sites.

Here’s short video on Automated Inventory Videos[] I put together using

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If you are writing blog content, take that blog and create a video of its message. You’ve already taken the time to do the writing, why not create a dual-use for it.

On the opposite end of that spectrum, you could take those transcribed or repurposed blogs and create an e-book for your customers out of a compilation. Say you made a video explaining the importance of the many service upsells that consumers don’t understand. Then you made blog posts from those videos. Why not create an e-book or PDF/graphic compiling all of these explanations that consumers can reference?

Keep in mind that you want your dealership to be the go-to resource for all things related to your brand and services. If you don’t provide that information, they will simply find it someplace else. And that might be from a competitor.

For more information on using video at your dealership, please reach out to Doug Thompson at (954-629-2242), or set up a demo with him.